ob Title: Meta & Google Ads Specialist cum Digital Marketing Executive
Location: Kamothe,Navi Mumbai
Experience: 1+ years
Employment Type: Full-time
Job Summary:
We are looking for a highly skilled and result-driven Meta & Google Ads Specialist who will also take on the role of Digital Marketing Executive . The ideal candidate should have hands-on experience in managing paid ad campaigns on Google and Meta platforms, a strong understanding of Google Analytics, and the ability to lead and guide a small digital marketing team.
Key Responsibilities:1. Paid Ads Management:
- Plan, create, execute, and optimize paid campaigns on Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
- Conduct keyword research, competitor analysis, and audience segmentation.
- Optimize campaigns for maximum ROI and conversions.
- Monitor budget and performance, ensuring cost-efficiency and KPIs are met.
2. Analytics & Reporting:
- Track, analyze, and report campaign performance using Google Analytics, Google Ads dashboard, Meta Ads Manager, and other analytics tools.
- Set up and manage conversion tracking, pixels, UTM tagging, and event tracking.
- Generate actionable insights to improve campaign strategy and overall digital performance.
3. Digital Marketing Execution:
- Support SEO activities, website optimization, email marketing, and GMB optimization.
- Collaborate with the creative team to develop ad copies, landing pages, and creatives.
- Coordinate with the sales team to align campaigns with lead generation goals.
4. Team Management:
- Lead and mentor a team of digital marketing associates/executives.
- Assign tasks, track performance, and ensure project deadlines are met.
- Conduct regular team reviews and ensure adherence to SOPs and best practices.
Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 1 years of experience managing Google Ads and Meta Ads campaigns.
- Proficiency in Google Analytics (GA4 preferred), Meta Business Suite, Google Tag Manager.
- Strong analytical skills with a data-driven mindset.
- Excellent communication, leadership, and project management skills.
- Ability to work in a fast-paced environment with a proactive attitude.
To Apply:
Send your resume and a brief note about your best-performing ad campaign to [email protected].
Job Type: Full-time
Pay: ₹10,000.00 - ₹18,000.00 per month
Work Location: In person
