About NuVista AI
NuVista AI is an AWS Advanced Tier Services Partner helping organizations modernize their applications, data platforms, cloud infrastructure, and enterprise AI capabilities.
We specialize in cloud migration, data modernization, generative AI, AI agents, intelligent automation, AIOps, and technical staffing. Our team supports organizations across financial services, healthcare, manufacturing, retail, media, the public sector, and technology.
About the Team
You will work closely with our sales, leadership, and technical teams to strengthen NuVista AI’s market presence and build a reliable pipeline across our consulting services and staffing business lines.
As part of a globally distributed team, you will have the opportunity to shape our marketing direction, introduce scalable processes, and directly influence how we reach and engage prospective clients.
About the Role
We are looking for an experienced B2B Marketing Strategist to build and lead our marketing function from the ground up.
You will own campaign strategy from end to end—from defining ideal customer profiles and target accounts to creating messaging, outreach sequences, content, and lead-generation processes. You will partner closely with sales and leadership to develop a repeatable inbound and outbound pipeline engine.
This role is best suited for a strategic marketer who can build campaigns from scratch, work comfortably with limited resources, and continuously improve messaging based on market and sales feedback.
What You’ll Do
- Define and document ideal customer profiles and target account profiles across our consulting services and staffing business lines.
- Research buyer personas, industries, pain points, and purchasing behaviors.
- Develop integrated campaign concepts across outbound and inbound marketing channels.
- Build outbound campaigns using cold email, LinkedIn outreach, and other targeted channels.
- Partner with the sales team to create standardized, pre-approved messaging sequences for different buyer personas.
- Develop content and SEO strategies that strengthen organic visibility and support lead generation.
- Improve NuVista AI’s visibility on AI-assisted search platforms such as ChatGPT and Grok.
- Build and document lead-generation SOPs to support consistent and scalable execution.
- Create messaging frameworks, campaign briefs, content plans, and performance reports.
- Monitor campaign results and recommend improvements based on engagement and conversion data.
- Gather real-time feedback from the sales team and use it to refine positioning and campaign messaging.
- Maintain alignment between marketing campaigns, sales priorities, and company growth objectives.
What We’re Looking For
- At least four years of B2B marketing experience within IT services, cloud consulting, technology consulting, or a related industry.
- Demonstrated experience developing marketing and campaign strategies from the ground up.
- Strong understanding of both outbound and inbound marketing principles.
- Experience defining ideal customer profiles, buyer personas, and target account strategies.
- Practical knowledge of account-based marketing.
- Experience creating campaign messaging, email sequences, content strategies, and lead-generation processes.
- Strong understanding of SEO, content marketing, and organic demand generation.
- Ability to translate technical services into clear and compelling business messaging.
- Strong analytical skills and the ability to use performance data to improve campaigns.
- Excellent written and verbal communication skills.
- Ability to work independently in a fast-moving and resource-conscious startup environment.
- Availability to collaborate with sales and leadership during agreed working hours.
Nice to Have
- Experience marketing AWS Cloud, Data, AI, DevOps, or application modernization services.
- Familiarity with the AWS Partner Network or broader cloud partner ecosystem.
- Experience marketing technical staffing or professional services.
- Knowledge of generative engine optimization, answer engine optimization, and AI search visibility.
- Familiarity with Apollo, LinkedIn Sales Navigator, HubSpot, or similar sales and marketing platforms.
- Experience creating marketing SOPs, playbooks, dashboards, and reporting systems.
- Experience working with distributed international teams.
What Success Looks Like in 6–12 Months
- Define and document clear ideal customer profiles, buyer personas, and target account criteria.
- Establish consistent positioning and messaging across consulting and staffing campaigns.
- Launch coordinated inbound and outbound campaigns for priority business lines.
- Create standardized messaging sequences that the sales team can use confidently.
- Establish a practical content, SEO, and AI search visibility strategy.
- Build documented lead-generation workflows and campaign SOPs.
- Implement reporting that clearly tracks engagement, qualified leads, and campaign performance.
How NuVista AI Supports Full-Time Employees
- A fully remote work environment that supports flexibility and asynchronous collaboration.
- Flexible paid time off to help employees maintain a healthy work-life balance.
- Team Member Resource Groups that encourage connection, inclusion, and shared interests.
- Learning, professional development, and career growth opportunities.
Country Hiring Guidelines
NuVista AI is building a global team and considers qualified applicants from various countries. While our positions are fully remote, hiring availability may differ depending on the role, required working hours, and employment regulations in each location. Any location-specific requirements will be discussed and clarified by our Talent Acquisition team as you progress through the hiring process.
If this sounds like the opportunity you have been looking for, we would love to hear from you.
Pay: From ₹1,400,000.00 per year
Benefits:
Work Location: Remote
