Key Responsibilities:
- Event Marketing & Lead Generation
- Develop and maintain the annual events calendar, identifying relevant industry events, conferences, and partnership opportunities.
- Coordinate with commercial teams to drive participation and ensure effective representation at events.
- Support event execution, including logistics, marketing deliverables, sponsorship commitments, and stakeholder coordination.
- Drive lead generation activities through events and ensure leads are captured, tracked, and followed up appropriately.
- Manage post-event leads reporting and ROI tracking.
Digital Marketing Campaign Management
- Coordinate the execution of digital marketing campaigns across relevant channels.
- Work closely with external agencies and internal stakeholders to deliver campaigns on time and within budget.
- Track campaign performance and develop reports using agreed marketing metrics and KPIs.
Commercial Team Marketing Support
- Partner with commercial teams to understand marketing requirements and provide timely support.
- Coordinate the development of marketing collateral, including brochures, presentations, videos, case studies, and other sales enablement materials.
- Ensure marketing resources are aligned with business objectives and customer engagement needs.
Customer Engagement & Events
- Plan and manage customer-focused events and engagement initiatives.
- Ensure a high-quality customer experience and strong stakeholder engagement throughout all activities.
Global Campaign & CRM Coordination
- Collaborate with global marketing teams to support the regional leads management from the global campaigns.
- Work closely with CRM and commercial teams to ensure leads tagging, lead management, and reporting throughout the lead generation lifecycle.
- Monitor lead conversions and provide regular updates to stakeholders.
Reporting & Stakeholder Management
- Develop and maintain marketing performance reports and manage dashboards.
- Coordinate with internal stakeholders to gather requirements, track deliverables, and ensure successful execution of marketing initiatives.
Qualifications & Experience
- Experience in marketing coordination, campaign execution and event management
- Strong project management and stakeholder management skills.
- Experience working with agencies, CRM platforms, and digital marketing campaigns is preferred.
- Strong communication and reporting skills.
- Minimum 8 years' of work experience.
