Job Title: Content Strategist
Location: Mohali (On-site)
Department: Content
Employment Type: Full-Time
About the Role
At NB Media, we create high-performing YouTube content that reaches millions of viewers worldwide. We are looking for a passionate Content Strategist who thrives on research, storytelling, and audience psychology.
This role is perfect for someone who loves uncovering fascinating stories, identifying content opportunities, and transforming complex research into compelling narratives. If you're naturally curious, understand what makes people click and watch, and enjoy working with creative teams to build engaging content, we'd love to meet you.
Key Responsibilities
∙ Research and identify unique, engaging, and high-potential content ideas for YouTube.
∙ Analyze trends, audience interests, competitors, and emerging topics across multiple niches.
∙ Develop well-structured content strategies that align with channel goals and audience preferences.
∙ Create detailed content briefs and collaborate with scriptwriters to ensure engaging storytelling.
∙ Work closely with researchers, writers, editors, and channel managers throughout the content creation process.
∙ Conduct competitor analysis to identify content gaps and opportunities.
∙ Ensure factual accuracy and maintain high-quality research standards.
∙ Stay updated with YouTube algorithm changes, platform trends, and best practices.
Required Skills & Qualifications
∙ Bachelor's degree in Journalism, Mass Communication, English, Marketing, or a related field (preferred but not mandatory).
∙ 2–5 years of experience in Content Strategy, Content Research, Script Writing, Content Writing, or a similar role.
∙ Excellent research and analytical abilities.
∙ Strong storytelling and narrative-building skills.
∙ Understanding of YouTube content strategy and audience behaviour.
∙ Ability to identify viral content opportunities and emerging trends.
∙ Strong written communication and organizational skills.
∙ Experience working with multiple stakeholders in a fast-paced environment.
∙ Ability to manage multiple projects while meeting deadlines.
What We're Looking For
∙ Has a naturally curious mindset and enjoys deep research.
∙ Can discover stories and perspectives others often overlook.
∙ Thinks strategically while maintaining a strong creative approach. ∙ Understands audience psychology and what keeps viewers engaged. ∙ Loves solving content challenges through research and insights.
∙ Works well in collaborative, creative environments.
∙ Takes ownership and continuously looks for ways to improve content performance.
Benefits
∙ Competitive salary
∙ Performance-based incentives
∙ Professional development opportunities
∙ Collaborative work environment
∙ Employee recognition programs
∙ Company retreats
∙ Pet-friendly office
Pay: ₹20,000.00 - ₹35,000.00 per month
Application Question(s):
- 1. How many years of experience do you have in Content Strategy, Content Research, Script Writing, or a similar role?
- Have you worked on developing content strategies specifically for YouTube channels?
- Which of the following have you done professionally? YouTube content strategy
Competitor analysis
Trend and audience research
Script writing/content briefs
YouTube SEO
None of the above
- How confident are you in identifying viral content opportunities and analyzing audience behavior?
- Please share links to YouTube channels, content portfolios, or projects where you have contributed to content strategy, research, or script writing.
Work Location: In person
