Social media & influencer marketing manager
Fashion Brand · Full-time · Marketing department · India
Full-time 1–2 years experience Fashion industry
Based on experience · Plus performance incentives & benefits
We're a fashion-forward brand looking for an enthusiastic and digitally savvy social media and influencer marketing executive to grow our presence online. If you live and breathe Instagram and YouTube know your kurtis from your co-ords, and have a knack for connecting with creators — we'd love to meet you.
Core responsibilities
Strategy & brand voice
- Manage and grow brand presence on Instagram, YouTube Shorts, and Moj/Josh
- Plan content calendars aligned with festive seasons, sale events, and new drops
- Track performance metrics and share weekly insights with the team
- Stay on top of Indian fashion trends, influencer culture, and viral moments
Content creation
- Create Reels, carousels, and stories that reflect the brand's style identity
- Coordinate shoots with photographers, models, and stylists
- Write captions, hashtags, and copy in line with brand tone
- Repurpose influencer and UGC content across brand channels
Community management
- Respond to comments, DMs, and story replies across platforms daily
- Build a loyal community of fashion-forward followers
- Handle customer queries and escalate issues to the right team
- Re-share customer styling posts and tag UGC creators
Influencer management
- Identify and outreach to nano, micro, and macro influencers in fashion and lifestyle
- Coordinate gifting, barter collabs, and paid campaigns
- Brief creators and track deliverables and posting timelines
- Maintain an influencer tracker with contacts, rates, and performance data
Campaign execution
- Support launches for festive collections, sale seasons (End of Season, Diwali, etc.)
- Coordinate influencer haul videos, styling challenges, and giveaways
- Assist with Nykaa Fashion, Myntra, or D2C campaign tie-ins
- Collaborate with the design and e-commerce team on campaign assets
Analytics & reporting
- Track reach, saves, shares, and follower growth weekly
- Measure influencer campaign performance and ROI
- Prepare monthly reports for the marketing head
- Use insights to improve content formats and posting times
Requirements
Experience & skills
- 1–2 years experience in social media, influencer marketing, or digital marketing
- Strong working knowledge of Instagram, YouTube Shorts, and emerging Indian platforms
- Good written communication in English and Hindi (preferred)
- Experience running or assisting influencer campaigns
- Familiarity with tools like Later, Canva, or Meta Business Suite
- Passion for fashion, styling, and Indian pop culture
Good to have
- Prior experience in a D2C fashion, ethnic wear, or lifestyle brand
- Basic video editing skills (CapCut, Reels editor, InShot)
- Network of fashion nano/micro influencers across India
- Understanding of festive and bridal fashion calendar
- Bachelor's in Mass Media, Marketing, Fashion, or related field
- Experience with Meesho, Amazon, Myntra, or Nykaa Fashion seller tools a plus
Benefits & perks
Performance Incentives
Pay: ₹17,000.00 - ₹27,000.00 per month
Work Location: In person
