WHO WE ARE:
We are the team behind Fi Money — a financial platform used by 3 million+ people across India. Over six
years of building and scaling Fi, we became obsessive about one thing every engineering organisation
struggles with: real signal on how engineering teams actually work. Not vanity metrics. Not activity tracking.
Velocity, delivery health, bottlenecks — the gap between what gets planned and what gets shipped.
We built internal tools to solve this for ourselves. Then we realised the problem was universal and nobody
had solved it well for the AI era. Tetriz.ai is the result — an engineering intelligence platform for modern
engineering organisations. We are small, focused, and expanding into North America.
WHY THIS ROLE EXISTS:
This is the operator who sits at the intersection of sales, marketing, and ops — owning the systems, the
tooling, and the outcomes. You will define the playbook, build the ecosystem, and set the tone for how we go
to market. Over time, this person partners with the US GTM Lead as the India-based pipeline and intelligence
engine for the North America motion.
WHAT YOU WILL OWN
- Own the outbound lead generation motion end-to-end — identifying the right companies and personas to target, building and enriching contact lists, and running multi-step outreach sequences across email, LinkedIn, and phone.
- Define and refine our Ideal Customer Profile (ICP) — who we sell to, what problems they have, and what messaging gets them to respond.
- Build and manage the GTM tech stack — tool selection, workflow automation, and licensing decisions across data enrichment, CRM, email sequencing, and calling tools.
- Run outbound campaigns targeting VP Engineering, CTO, and CPTO personas at growth-stage companies. Test messaging, optimise reply rates, and iterate based on what works.
- Own CRM hygiene — lead scoring, pipeline tracking, stage management, and reporting that gives the founding team real visibility.
- Feed market intelligence back — what resonates, what objections come up, which segments respond best.
- Align with and support the US Founding GTM Lead — acting as the India-based pipeline and research engine for the North America motion.
- This role carries a defined sales target — you will be measured on pipeline generated and meetings booked, not just activity.
