We are looking for a creative and data-driven Digital Marketing Associate to join our marketing team. The ideal candidate will plan, execute, and optimize digital marketing campaigns across various channels including SEO, social media, email, and paid advertising. You will be responsible for driving brand awareness, generating leads, and increasing customer engagement through innovative digital strategies.
- Plan and execute comprehensive SEO, SMM, and SEM campaigns.
- Manage Google Ads, Facebook Ads, and other PPC campaigns with budget optimization.
- Create engaging content strategies for blogs, social media, and email marketing.
- Monitor, analyze, and report campaign performance using Google Analytics and other tools.
- Conduct keyword research, competitor analysis, and market trend research.
- Optimize website content, meta tags, and landing pages for better search rankings.
- Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter) and grow followers.
- Develop and execute email marketing campaigns including newsletters and drip campaigns.
- Collaborate with design and content teams to create marketing collateral.
- Stay updated with the latest digital marketing trends, algorithm changes, and best practices.
- Expertise in SEO (On-page, Off-page, Technical SEO) and keyword research tools.
- Proficiency in SMM platforms (Facebook, Instagram, LinkedIn, YouTube).
- Experience with Google Ads, Google Analytics, and Google Search Console.
- Knowledge of email marketing tools (Mailchimp, Sendinblue, or similar).
- Understanding of content marketing, copywriting, and conversion optimization.
- Familiarity with social media scheduling tools (Hootsuite, Buffer).
- Strong analytical skills to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 1-3 years of experience in digital marketing or related roles.
- Certifications in Google Ads, Google Analytics, HubSpot, or Facebook Blueprint.
- Experience with WordPress, basic HTML/CSS, and CRM tools.
- Knowledge of A/B testing, conversion rate optimization (CRO), and UX principles.
- Location: On-site
- Employment Type: Full-Time
- Experience: 1-3 Years
