Company Description BrightCHAMPS is a global edtech company on a mission to bridge the gap between traditional education and real-world skills kids need to thrive. The platform offers expert-designed live courses in Coding, Financial Literacy, Math, Robotics, AI, Communication, and more to help shape the next generation of leaders. Founded by educator and entrepreneur Ravi Bhushan, BrightCHAMPS operates in over 30 countries and delivers more than 200,000 live classes each month. Backed by $63M in funding and valued at $650M, the company has earned multiple “Startup of the Year” and leadership awards, reflecting strong trust from parents, educators, and learners worldwide. Team members join a fast-growing, collaborative, and impact-driven culture focused on making transformative learning accessible to every child, regardless of background.
Role Description This is a full-time, on-site Google Ads role based in Bengaluru. The team member will plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and other relevant networks to drive high-quality leads and enrollments. Daily responsibilities include conducting keyword research, writing and testing ad copies, setting up campaigns and ad groups, and optimizing bids and budgets for performance and ROI. The role involves monitoring campaign metrics, generating performance reports, identifying trends, and implementing data-driven optimizations. This person will collaborate closely with marketing, product, and creative teams to align messaging, landing pages, and user journeys with campaign goals, and stay updated on Google Ads best practices, tools, and policy changes.
Qualifications
- Strong Google Ads expertise, including Search, Display, Video/YouTube, and remarketing campaign management.
- Proficiency in performance marketing, PPC strategy, and conversion-focused funnel optimization.
- Hands-on experience with analytics and tracking tools such as Google Analytics, Google Tag Manager, and conversion tracking setup.
- Ability to conduct keyword research, audience segmentation, and competitive analysis to inform campaign structure.
- Skill in writing and testing compelling ad copy and basic understanding of landing page best practices.
- Comfort working with data, including A/B testing, cohort analysis, and interpreting CPC, CTR, CPA, ROAS, and LTV metrics.
- Excellent communication, collaboration, and time-management skills, with the ability to work in a fast-paced, high-growth environment.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Google Ads certification and prior experience in edtech, consumer internet, or high-growth startups are strong advantages.
Work Location: In person
