The individual in this role will be responsible for developing brand strategies, marketing plans to drive product and community growth ensuring brand consistency & voice. You will be challenged to act both creatively and analytically to make Nyumi a household name. If you're driven and believe in the magic of good story telling, this role is for you. If you like doing this inside a start up with a digital-first approach, then this is really the role for you!
Roles and Responsibilities
- Strategize, plan & execute the projects required to boost our brand presence (online/offline).
- Action and analyse consumer insights & take up initiatives to position our brand.
- Lead creative development to motivate the target audience to act.
- Measure and report performance of all marketing campaigns and assess ROI and KPIs.
- Ensure adherence to brand guidelines and maintain consistency across all internal and external communications.
- Monitor market trends, research consumer markets and competitor activities to identify opportunities.
- You would be working closely with multiple stakeholders including design, product marketing, business development, social media, performance marketing etc. Your additional job would be to keep all the work organized and ensure fast delivery of all marketing content.
Ideal Candidate
- Excellent written and verbal communication skills, a high level of organization, and impeccable attention to detail.
- Ability to handle aggressive deadlines and prioritize work in a fast-paced work environment.
- A highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight.
- Demonstrated ability to create engaging content, come up with creative ideas, and think outside the box.
- Positive attitude, reliable, transparent and enjoys working with different types of people.
- 5+ years of experience across branding and communications.
- Graduate/ Masters degree in marketing/ communications
