Role description
About the Role We are looking for a highly driven Project Manager to lead the transformation of our marketing technology landscape. This role sits at the intersection of Marketing and Technology, driving innovation across MarTech, AdTech, and AI to deliver best-in-class digital experiences. You will play a key role in identifying emerging technologies, building future-ready digital capabilities, and partnering with business teams to deliver impactful, scalable marketing solutions. Key Responsibilities Digital Innovation & Strategy Continuously evaluate emerging trends in MarTech, AdTech, and AI, and translate them into actionable digital strategies Build and drive a future-focused digital roadmap aligned with business priorities Identify opportunities to enhance customer engagement, personalization, and campaign effectiveness Platform & Technology Expertise Act as a Subject Matter Expert (SME) in: - Web technologies and website architecture - Campaign microsites and landing pages - Consumer engagement journeys, including WhatsApp-led experiences - Value exchange platforms (e.g., content-driven engagement ecosystems) Work across key platforms including: - Adobe Stack: AEM, EDS, Dynamic Media, Adobe Analytics, Adobe Target (preferred) - Marketing automation tools (e.g., MoEngage) - Major digital ecosystems: Google, Meta (Facebook/Instagram) - Enterprise MarTech architecture and integrations Business Collaboration & Solutioning Partner with Brand Managers and Digital Marketing teams to understand business requirements Translate needs into technical solutions, use cases, and scalable architectures Develop business cases, Total Cost of Ownership (TCO), and value frameworks for key initiatives Program & Delivery Management Lead end-to-end delivery of MarTech and AI-driven initiatives Ensure projects are delivered on time, within scope, and aligned with quality and security standards Drive agile project execution and continuous improvement Vendor & Stakeholder Management Manage and collaborate with external vendors, agencies, and system integrators Ensure effective delivery while optimizing cost, performance, and compliance Governance & Operations Ensure adherence to organizational policies, security standards, and compliance requirements Drive audit readiness and compliance-related activities Establish processes for smooth operations and platform stability Manage lifecycle and performance of marketing technology platforms AI & Future Capabilities Define and implement frameworks for AI adoption in marketing ecosystems Identify and scale use cases leveraging AI for personalization, automation, and insights Drive innovation initiatives that enhance digital maturity Experience: 7 to 10 years
Skills
MarTech, Adobe Target, Adobe Analytics, Adobe Experience Manager, Marketing Automation, MoEngage, Meta, Google, Project Management, Requirements Gathering
About UST
UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.
