Senior Marketing Executive – ICA Edu Skills
Location: Jamshedpur, Jharkhand
Company: ICA Edu Skills
Job Type: Full-Time
Department: Marketing & Business Development
Experience: 2–5 Years
About ICA Edu Skills
ICA Edu Skills is a leading education and skill-development organization focused on career-oriented training, professional skill development, and employment opportunities.
We are looking for an experienced and result-oriented Senior Marketing Executive to drive marketing, lead generation, institutional outreach, and business development activities in Jamshedpur.
Key Responsibilities
- Develop and execute marketing strategies to increase awareness and admissions for ICA Edu Skills programs.
- Generate qualified leads through field marketing, digital campaigns, events, seminars, referrals, and institutional outreach.
- Build and maintain relationships with colleges, schools, coaching institutes, corporate organizations, and other potential partners.
- Identify and develop new institutional tie-ups and business opportunities.
- Plan and conduct career seminars, workshops, campus activities, promotional events, and student engagement programs.
- Lead and coordinate marketing executives and field teams to achieve assigned targets.
- Monitor daily marketing activities, lead generation, follow-ups, and conversion performance.
- Coordinate closely with the counselling and admission teams to improve lead-to-admission conversion.
- Develop new market areas and promotional channels for business expansion.
- Track competitor activities, market trends, and customer/student requirements.
- Prepare regular MIS and performance reports for management.
- Take ownership of monthly lead-generation, revenue, and admission targets.
- Ensure effective utilization of marketing budgets and promotional resources.
Candidate Profile
- Graduate in any discipline; MBA/PGDM in Marketing or Business Management will be an advantage.
- 2–5 years of relevant experience in marketing, sales, business development, education, training, or a related sector.
- Experience in the education/training industry will be preferred.
- Strong communication, presentation, negotiation, and interpersonal skills.
- Proven ability to generate leads and achieve sales/admission targets.
- Comfortable with field visits, institutional meetings, and networking activities.
- Ability to independently manage marketing activities and coordinate a small team.
- Strong follow-up and relationship-management skills.
- Good knowledge of the Jamshedpur market and surrounding areas will be an advantage.
- Proficiency in MS Office, Google Workspace, and basic digital marketing tools.
Key Skills
- Marketing & Business Development
- Lead Generation & Conversion
- Institutional Tie-ups
- Field Marketing
- Team Coordination
- Sales & Target Achievement
- Relationship Management
- Event & Seminar Management
- Market Development
- MIS & Reporting
- Negotiation & Communication
Compensation & Benefits
- Competitive salary based on experience and performance.
- Attractive performance-based incentives.
- Career growth opportunities.
- Training and professional development.
- Opportunity to work with a reputed education and skill-development organization.
- Dynamic and performance-driven work environment.
Performance Expectations
The Senior Marketing Executive will be responsible for driving lead generation, institutional partnerships, market expansion, team performance, and admission/revenue targets for the Jamshedpur location.
Location: Jamshedpur, Jharkhand
Position: Senior Marketing Executive
Pay: ₹35,000.00 - ₹40,000.00 per month
Work Location: In person
