INFLUENCER MARKETING MANAGERKEY RESPONSIBILITIES
- Own and execute the brand’s complete influencer marketing and creator strategy across Instagram and other relevant platforms.
- Identify, research and build a strong pipeline of relevant 30+ creators every month.
- Manage 30+ influencer/creator collaborations every month, from research and outreach to final content delivery.
- Handle the complete creator lifecycle including research, outreach, selection, negotiations, product mapping, briefing, follow-ups, approvals, usage rights and reporting.
- Build long-term relationships with influencers, content creators and UGC creators.
- Develop innovative influencer-led campaigns, product campaigns and social-media activations every month.
- Create campaign concepts, content ideas, hooks, scripts and creative briefs that align with the brand’s identity and target audience.
- Create and contribute to brand content for Instagram, Reels, Stories and other social platforms, ensuring content is engaging, trend-driven and brand relevant.
- Collaborate with creators to develop high-performing Reels, UGC, product videos, testimonials, lifestyle content and campaign creatives.
- Monitor Instagram trends, viral formats, creator trends and competitor activities and convert them into actionable content ideas.
- Coordinate with the Graphic Designer and Video Editor by providing clear briefs, references, content ideas and feedback.
- Review creator content and ensure it meets brand guidelines, quality standards and campaign objectives before publishing.
- Track influencer campaign performance including reach, engagement, views, conversions, content performance and ROI.
- Maintain a detailed database of creators, collaborations, deliverables, costs, performance and usage rights.
- Regularly present new creator opportunities, campaign ideas and growth recommendations to the Founder/Management.
- Use customer feedback, comments, reviews and social-media insights to improve content and influencer strategies.
MANDATORY CANDIDATE REQUIREMENTS
- Minimum age: 24 years.
- Minimum 3 years of full-time experience in Influencer Marketing, Creator Marketing, Social Media or Brand Marketing.
- Strong hands-on experience working with D2C/product-based brands.
- Proven ability to manage 40+ creator/influencer collaborations per month.
- Strong understanding of Instagram, Reels, UGC, influencer campaigns and creator ecosystems.
- Strong content ideation and creative thinking skills.
- Ability to independently research creators, negotiate collaborations and manage campaigns end-to-end.
- Strong communication, negotiation and relationship-management skills.
- Good understanding of brand positioning, visual communication and consumer behaviour.
- Must be comfortable taking ownership, giving feedback and rejecting content that does not meet brand standards.
PREFERRED BACKGROUND
Experience with Beauty, Personal Care, Home Care, FMCG, Fashion, Lifestyle, Wellness or other high-growth D2C/product-based brands will be preferred.
APPLICATION
Please share your CV, portfolio/campaign examples, D2C brands worked with, influencer campaigns handled, current CTC, expected CTC and notice period.
Candidates without relevant hands-on influencer/creator marketing experience and the ability to manage 40+ creator collaborations per month should not apply.
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: Remote
