Role
- Plan and manage Amazon PPC campaigns to drive sales and brand visibility.
- Optimize campaigns to improve ROAS, ACoS, and overall performance.
- Conduct keyword research and competitor analysis.
- Monitor campaign performance and prepare MIS reports.
- Support product launches and promotional campaigns.
- Coordinate with cross-functional teams for listing and campaign optimization.
Responsibilities
- Develop, implement, and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP (where applicable).
- Conduct keyword research, search term analysis, and competitor benchmarking to identify growth opportunities.
- Monitor campaign performance and optimize bids, budgets, keywords, targeting, and placements to achieve defined business objectives.
- Analyze advertising metrics including ROAS, ACoS, TACoS, CTR, CPC, conversion rate, and sales performance, and implement corrective actions where required.
- Support new product launches by developing effective advertising strategies and campaign structures.
- Coordinate with the Content, Design, and Catalogue teams to ensure product listings are fully optimized for advertising success.
- Work closely with Sales, Marketing, and Supply Chain teams to align promotional campaigns with inventory availability and business priorities.
- Track marketplace trends, customer buying behaviour, competitor activities, and Amazon platform updates to recommend strategic improvements.
- Prepare daily, weekly, and monthly performance reports, dashboards, and management presentations.
- Ensure effective utilization of advertising budgets while maintaining profitability and achieving sales targets.
- Identify opportunities to improve organic product rankings through integrated advertising and listing optimization strategies.
- Maintain compliance with Amazon advertising policies and best practices.
Authorities
- Manage and optimize Amazon advertising campaigns.
- Recommend campaign budgets, bids, and keyword strategies.
- Access Amazon Seller Central and Advertising Console for campaign management.
- Coordinate with internal teams for campaign execution.
- Recommend performance improvements and escalate critical issues to management.
Key Competencies
Strong analytical, communication, and campaign optimization skills with the ability to manage multiple priorities and drive sales growth.
Qualifications
Mandatory: Bachelor's degree and 3–4 years of experience in Amazon PPC, Seller Central, and Amazon Advertising Console.
Preferred: Proficiency in MS Excel, Amazon Brand Registry, A+ Content, and listing optimization.
Pay: ₹12,700.68 - ₹39,293.87 per month
Work Location: In person
