About RP2 India Private Limited
RP2 India Private Limited is an EdTech company focused on delivering professional education, certification programs, and career development solutions. We are looking for a creative and performance-driven Digital Marketing Executive to strengthen our online presence, generate quality leads, and support our student acquisition initiatives.
Position: Digital Marketing Executive
We are seeking a motivated Digital Marketing Executive with 1–2 years of experience in digital marketing, preferably in the education or EdTech sector. The ideal candidate should have hands-on experience in social media marketing, lead generation, paid advertising, and content marketing.
Key Responsibilities
- Plan and execute digital marketing campaigns across various channels.
- Manage social media platforms including Facebook, Instagram, LinkedIn, and YouTube.
- Create and optimize paid campaigns on Meta Ads and Google Ads.
- Generate quality leads for educational programs and courses.
- Manage and optimize website content for SEO.
- Coordinate with designers and content teams for marketing creatives.
- Monitor campaign performance and prepare periodic reports.
- Manage email marketing and WhatsApp marketing campaigns.
- Analyze website and campaign data using Google Analytics and other tools.
- Stay updated with digital marketing trends and competitor activities.
- Support admission and enrollment campaigns through digital channels.
Required Skills
- Knowledge of Meta Ads Manager and Google Ads.
- Understanding of SEO and SEM concepts.
- Experience with social media management.
- Basic knowledge of Google Analytics and Search Console.
- Familiarity with Canva, content creation, and email marketing tools.
- Strong communication and analytical skills.
- Ability to manage multiple campaigns simultaneously.
- Creative thinking and attention to detail.
Experience
- 1–2 years of experience in digital marketing.
- Experience in the education or EdTech industry is preferred.
Preferred Skills
- Experience with lead generation campaigns.
- Knowledge of CRM tools and marketing automation.
- Basic understanding of video marketing and reel creation.
- Familiarity with AI-based marketing tools.
Salary
Salary will be commensurate with experience and industry standards.
Work Location: In person
