1. Strategy and Planning
- Develop, plan, and execute integrated monthly marketing campaigns across all business units.
- Ideate, visualize and articulate cohesive monthly marketing campaigns that resonate with the target luxury consumer.
- Ideate and implement holistic marketing strategies that align with company growth objectives and brand positioning.
- Drive the overall brand vision and ensure consistent, high-impact visual marketing across all consumer touchpoints.
2. Stakeholder Collaboration and Operations
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Coordinate closely with the Founders, Merchandising Operations and Store Teams to align marketing activities with inventory, sales targets, and retail needs.
- Create and standardize comprehensive Marketing Standard Operating Procedures (SOPs) to ensure efficiency and consistency across all initiatives.
3. Team Leadership and Creative Management
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Manage, mentor and lead the entire internal and external creative team (designers, copywriters, content creators) to ensure timely delivery of high-quality marketing assets.
- Foster a culture of creativity, excellence and accountability within the marketing department.
4. Outreach, Partnerships, and Media Relations
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Initiate, negotiate and execute strategic tie-ups and collaborations with other trending brands and celebrities/influencers to broaden brand reach and appeal.
- Connect with media agencies, public relations contacts, and key journalists to maximize media coverage and market reach.
5. Market Analysis and Reporting
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Conduct comprehensive market research and analysis on competitors, industry trends and consumer behavior to identify opportunities and maintain a competitive edge.
- Prepare and present detailed monthly marketing performance reports, including campaign effectiveness, ROI and key insights, to the Director and Founders.
