Job Type: Full-Time
Experience: 2–5 Years
Shift: Day Shift
Location: Kolkata (Work from Office)
Job Description
We are looking for a results-driven SEO & Paid Ads Executive to join our digital marketing team. The ideal candidate should have hands-on experience in search engine optimization and paid advertising campaigns. You will be responsible for improving organic search rankings, driving qualified traffic, and managing high-performing PPC campaigns across multiple platforms.
Key Responsibilities
- Plan and execute on-page, off-page, and technical SEO strategies.
- Conduct keyword research, competitor analysis, and website audits.
- Optimize website content, meta tags, landing pages, and internal linking structure.
- Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
- Create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, and Remarketing).
- Manage Meta Ads (Facebook & Instagram) campaigns to generate quality leads and maximize ROI.
- Perform A/B testing on ad creatives, landing pages, and campaign strategies.
- Track campaign performance, analyze KPIs, and prepare regular performance reports.
- Collaborate with the content, design, and development teams to improve campaign effectiveness.
- Stay updated with the latest SEO trends, Google algorithm updates, and paid advertising best practices.
Requirements
- 2–5 years of experience in SEO and Paid Advertising.
- Strong knowledge of On-Page, Off-Page, Technical SEO, and Local SEO.
- Hands-on experience with Google Ads, Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
- Experience managing Meta Ads (Facebook & Instagram) campaigns.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Moz, or similar platforms.
- Strong analytical skills with the ability to interpret campaign data and optimize performance.
- Excellent communication and problem-solving skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Skills
- Experience with WordPress or other CMS platforms.
- Knowledge of conversion tracking, UTM parameters, and event tracking.
- Basic understanding of HTML, CSS, and landing page optimization.
- Google Ads and Google Analytics certifications are an added advantage.
Benefits
- Competitive Salary
- Performance-Based Incentives
- Career Growth Opportunities
- Learning & Development Programs
- Supportive Work Environment
Experience: 2–5 Years
Location: Kolkata (Work from Office)
Job Type: Full-Time
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
