Key responsibilities for the JD
- Develop fresh and creative ideas for Instagram content, reels, stories, campaigns, and engagement activities.
- Regularly research competitors and analyze what type of content, hooks, formats, and campaigns they are using.
- Identify opportunities to create better, more unique, and more engaging content than competitors.
- Manage the company's Instagram account, including content planning, posting, captions, stories, and basic engagement.
- Coordinate with the Video Editor and Graphic Designer to ensure content is created according to the planned ideas and timelines.
- Coordinate with influencers/creators for collaborations, deliverables, content requirements, and follow-ups.
- Maintain a monthly content calendar and ensure timely execution.
- Track social media trends, viral formats, audio, reels, and emerging content styles.
- Monitor Instagram performance and provide ideas to improve reach, engagement, followers, and brand visibility.
- Brainstorm new campaigns, creative concepts, and promotional ideas with the team.
- Analyze competitors' strengths and weaknesses and suggest actionable strategies.
- Take ownership of content from idea → planning → creator coordination → production → posting → performance analysis.
Pay: ₹10,023.32 - ₹30,000.00 per month
Work Location: In person
