About Tandav:
‘Tandav Consultancy’ titled ‘Training and Nurturing Development Approach Vertical’ is a company working towards building strong professional sports curriculum, guiding and providing mentorship to future sports leaders. We conduct seminars, 1-1 sessions and provide consultation for students, coaches, athletes or academies to take a leap in their respective careers and help them to build a pathway to make it big in the industry of Sports.
Our flagship service is ‘The Zone’, where we focus on developing grassroot talent through our scouting and education vertical. We provide techniques, resources, analytics, education to be industry ready and develop in your respective sport. We have one of the largest athlete database in Mumbai, which is constantly updated with the help of KPIs to scout top athletes and get their foot in the door for professional clubs/academies.
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Job Role: Brand Manager
Location: Malad, Mumbai
Salary: Paid/Full-time
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Job Description:
As the Brand Manager at Tandav, you are the architect of the "Warrior" narrative, tasked with scaling a fierce and data-driven identity across India’s $130 billion sports ecosystem. You will command our high-octane content engine to transform "The Zone" from a scouting vertical into the definitive voice of professional sports excellence.
Core Responsibilities:
- Brand Ownership: Ensure every touchpoint—from our Instagram Reels to our NAAC Proposal Notes—reflects the "Fierce, Rhythmic, and Professional" identity of Tandav. Social Media Management will be your key strong skill.
- AI-Driven Narrative: Architect a "Continuous Content Engine." using Agentic AI tools to produce high-impact visuals, player highlight reels, and trend-based reports.
- The "Warrior Dashboard" GTM: Lead the Go-To-Market strategy for our tech products, ensuring "The Zone" is recognized as the gold standard for bias-free scouting in India.
- Community & Influence: Manage relationships with Mumbai’s elite athletes, coaches, and "Warrior Alumni." You will be involved to create a Digital Presence and generate reports for key metrics.
- B2B Strategy Support: Create high-stakes pitch decks for Principals, HODs, and Corporate CSR heads, positioning Tandav as a "must-have" for institutional accreditation. This includes pitching to B2B clients, stakeholders and sports academies.
Required Skills for the role:
- · AI Literacy (2026 Standard): Proficiency in AI workflows for content generation (Runway, Midjourney, GPT-5/Gemini 3) and data synthesis.
- · Social Media Management: Understanding the key metrics of social media, managing a business social media account or multiple personal accounts. Proficient in content scheduling and tracking.
- · Sports Knowledge: Knowledge about multiple sports essential but not required. Basic understanding about the business side of sports, leagues, and scouting/talent identification systems for the clubs.
- · Community Management: Proven experience in building digital communities, organising events, running leagues or managing athletes.
Experience & Background:
- 0–2 years in Brand Management, ideally in Sports-Tech, Fitness, or Ed-Tech.
- An MBA in Marketing or Sports Management is a plus, but internship/work experience in the sports industry is more valuable.
- A portfolio of "High-Energy" content campaigns that moved real business metrics (not just likes or engagement).
Job Type: Full-time
Pay: ₹18,000.00 - ₹22,000.00 per month
Benefits:
Work Location: In person
