URGENTLY REQUIRED
Performance Marketing Executive ( Ex - 1yr to 3yr )
About the Role
We are looking for a results-driven Performance Marketing Executive who can manage paid advertising campaigns across multiple digital platforms while also maintaining effective communication with clients. The ideal candidate should have expertise in performance marketing, campaign optimization, reporting, and client coordination to ensure successful project execution.
Key ResponsibilitiesPerformance Marketing
- Plan, create, and manage paid campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube, Performance Max)
- LinkedIn Ads (preferred)
- Monitor campaign performance and optimize for leads, sales, ROAS, and conversions.
- Conduct keyword research, audience targeting, and competitor analysis.
- Manage campaign budgets and ensure efficient spending.
- Track campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
- Generate weekly and monthly performance reports with actionable insights.
- Implement A/B testing for creatives, audiences, and ad copies.
Client Coordination
- Act as a primary point of contact for assigned clients.
- Understand client goals, business requirements, and marketing objectives.
- Coordinate with internal teams including designers, content creators, and developers to ensure timely execution.
- Share campaign updates, reports, and recommendations with clients.
- Attend client meetings and maintain strong professional relationships.
- Handle client queries and provide prompt resolutions.
Additional Requirements
- Strong understanding of digital marketing metrics such as CPC, CTR, CPL, CPA, ROAS, and Conversion Rate.
- Excellent communication and presentation skills.
- Ability to manage multiple clients and projects simultaneously.
- Knowledge of Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
- Experience with CRM tools is an added advantage.
Required Skills
- Strong knowledge of Meta Ads Manager and Google Ads.
- Understanding of Google Analytics (GA4), Google Tag Manager (GTM), and tracking setup.
- Experience with conversion tracking, pixels, and event implementation.
- Good communication and presentation skills.
- Ability to manage multiple clients and projects simultaneously.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Excel / Google Sheets and reporting tools.
Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- Relevant certifications in Google Ads or Meta Ads are preferred.
What We Offer
- Opportunity to work with diverse brands and industries.
- Growth-oriented work environment.
- Learning and development opportunities.
- Collaborative and creative team culture.
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
