Position :-Chief Marketing Officer (CMO)
Reporting To :-CEO / Founder
Location :- Noida
Department :- Marketing & Brand Development
About the Company
Techno Music India Pvt. Ltd. is one of India's rapidly growing musical instrument and audio equipment companies with a portfolio of brands including Techno, OTO, BharatBeats, GenZPro, and future emerging brands. The company operates through a nationwide dealer network, retail partners, e-commerce platforms, and direct-to-consumer channels.
We are seeking a dynamic, growth-oriented Chief Marketing Officer (CMO) to lead the company's marketing transformation, brand expansion, dealer activation, digital growth, and revenue acceleration strategy.
Purpose of the Role
The Chief Marketing Officer will be responsible for developing and executing the overall marketing vision, strategy, and growth roadmap for all company brands and business verticals.
The role will focus on:
- Building strong national brands
- Expanding dealer engagement and activation
- Driving customer acquisition
- Scaling digital and e-commerce sales
- Strengthening market positioning
- Supporting revenue growth across all channels
The CMO will serve as a strategic member of the leadership team and will be accountable for marketing-driven business growth.
Key Responsibilities1. Brand Strategy & Development
- Develop long-term brand strategy for all company brands:
- Techno
- OTO
- BharatBeats
- GenZPro
- Future brands
- Establish strong market positioning and differentiation.
- Drive national brand awareness and visibility.
- Create annual and quarterly brand development plans.
- Monitor brand health, customer sentiment, and market perception.
KPIs
- Brand awareness growth
- Brand recall improvement
- Share of voice
- Customer sentiment score
2. Dealer Marketing & Channel Activation
- Design and implement dealer engagement programs.
- Develop loyalty and incentive programs.
- Launch dealer activation campaigns.
- Support dealer acquisition and retention strategies.
- Collaborate closely with sales leadership.
KPIs
- Active dealer growth
- Dealer retention rate
- Dealer billing frequency
- Dealer reactivation numbers
3. Digital Marketing & Lead Generation
Lead the complete digital marketing ecosystem:
- Corporate website
- SEO & SEM
- Google Ads
- Meta Ads
- Social Media Marketing
- Email Marketing
- WhatsApp Marketing
- Marketing Automation
Drive high-quality lead generation and customer acquisition.
KPIs
- Website traffic growth
- Marketing-qualified leads (MQLs)
- Customer acquisition cost (CAC)
- Conversion rates
- Cost per lead (CPL)
4. E-Commerce Growth
Drive revenue growth across:
- Amazon India
- Flipkart
- Myntra
- Company-owned website
- Emerging marketplaces
Responsibilities include:
- Marketplace optimization
- Product listings
- Performance marketing
- Rating and review management
- Conversion optimization
KPIs
- Online revenue growth
- ROAS
- Conversion rate
- Marketplace ranking improvement
5. Product Marketing & Innovation
- Conduct market research and competitor analysis.
- Identify emerging consumer trends.
- Develop product launch strategies.
- Define pricing and positioning frameworks.
- Support product development teams with market intelligence.
KPIs
- New product launch success rate
- Revenue from new products
- Market penetration
6. Social Media, Content & Influencer Marketing
Build strong brand communities across:
- Instagram
- Facebook
- YouTube
- LinkedIn
Responsibilities:
- Content strategy
- Influencer partnerships
- Artist endorsements
- Product reviews
- Video marketing
- Community engagement
KPIs
- Audience growth
- Engagement rate
- Lead generation
- Content reach
7. Marketing Budget & ROI Management
- Develop annual marketing budgets.
- Allocate budgets across channels.
- Track campaign performance.
- Improve marketing efficiency and ROI.
KPIs
- Marketing ROI
- Budget utilization efficiency
- Revenue generated per marketing spend
8. Events, Exhibitions & Brand Activations
Lead participation in:
- Music exhibitions
- Trade fairs
- Dealer conferences
- Product launch events
- Roadshows
- Training workshops
KPIs
- Event-generated leads
- Dealer participation
- Event-driven revenue
9. Leadership & Team Building
Build and lead high-performance teams across:
- Digital Marketing
- Brand Management
- Content & Creative
- E-commerce
- Public Relations
- Marketing Analytics
Responsibilities:
- Hiring and talent development
- KPI management
- Performance reviews
- Vendor and agency management
KPIs
- Team productivity
- Employee retention
- Project execution efficiency
Strategic Expectations
The CMO will be expected to:
- Build Techno into one of India's most recognized musical instrument brands.
- Create a scalable dealer marketing engine.
- Establish a strong digital-first marketing culture.
- Strengthen omnichannel sales growth.
- Contribute directly to company revenue targets.
Authority & Decision Rights
The CMO shall have authority to:
- Approve marketing campaigns and initiatives.
- Allocate approved marketing budgets.
- Select and manage agencies and vendors.
- Recommend pricing and promotional strategies.
- Recruit and lead marketing teams.
- Recommend expansion into new marketing channels and business opportunities.
Desired QualificationsEducation
- MBA in Marketing, Brand Management, Business Strategy, or related field preferred.
Experience
- 10–15+ years of progressive marketing leadership experience.
- Experience in:
- Consumer Durables
- Electronics
- Musical Instruments
- Lifestyle Brands
- Retail
- E-commerce
Skills
- Strategic marketing leadership
- Brand building
- Digital marketing expertise
- Performance marketing
- E-commerce growth
- Dealer network marketing
- Budget management
- Team leadership
Compensation Structure
For a company with annual turnover in the ₹38–60 Crore range:
Fixed Salary₹5– 8 LPA
Performance Bonus₹1-5 LPA
Sharing Optional First-Year Success Metrics
The selected CMO will be expected to:
- Reactivate 300+ dormant dealers.
- Increase active billing dealers to 700+.
- Generate 25–30% of company sales through marketing-led initiatives.
- Increase online sales contribution significantly.
- Improve brand visibility across India.
- Support achievement of ₹5 Crore+ monthly sales.
Monthly CMO Dashboard
- Brand Reach
- Website Traffic
- Leads Generated
- Marketing Qualified Leads (MQLs)
- Active Dealers
- Dealer Reactivation
- Social Media Growth
- Online Sales Revenue
- Marketplace Performance
- Marketing ROI
- Event Leads
- Revenue Contribution from Marketing
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
Pay: ₹40,000.00 - ₹65,000.00 per month
Benefits:
Work Location: In person
