Google Ads & Meta Ads Specialist — Vacancy
TheBrand Marketing — India (Hybrid)
Job Type: Full-time
Experience: 5+ years
Salary: To be discussed on call
About Us
TheBrand Marketing is a digital marketing agency helping businesses grow across international markets (UK/Europe/US). We deliver SEO, paid advertising, social media, and design solutions for clients across industries — and we're expanding our team to drive that growth.
The Role
We are looking for an experienced Paid Ads Specialist who can run both Google Ads and Meta Ads campaigns for international clients (UK/Europe/US). This is a hands-on role — you will own paid campaigns end to end, from strategy and setup to optimisation and reporting.
Key Responsibilities
Google Ads
- Plan, set up, and run Google Ads campaigns — Search, Display, and Performance Max
- Keyword research and match-type strategy for international markets
- Write high-converting ad copy and manage ad extensions/assets
- Negative keyword management and search term analysis
- Conversion tracking setup — Google Tag Manager, GA4, and conversion actions
Meta Ads (Facebook/Instagram)
- Plan, set up, and run Meta Ads campaigns — lead generation, conversions, and retargeting
- Audience research and targeting — custom audiences, lookalike audiences, and interest-based targeting
- Pixel and conversion tracking setup (Meta Pixel, Conversions API)
- Ad creative direction — work with design to produce high-converting creatives
Both Platforms
- Budget management and bid optimisation to reduce cost-per-lead
- A/B testing — creatives, copy, audiences, and landing pages
- Campaign reporting — track ROAS, CPL, CTR, and share monthly performance reports
Requirements
- Minimum 5 years of hands-on paid ads experience (Google Ads + Meta Ads)
- Must have experience running campaigns for international clients (UK/Europe/US)
- Strong knowledge of Google Ads (Search, Display, Performance Max) and Meta Ads Manager
- Experience with conversion tracking — Google Tag Manager, GA4, Meta Pixel
- Proven track record of generating leads and reducing cost-per-lead
- Strong written English
- Comfortable with hybrid working
What We Offer
- Full-time role with hybrid flexibility
- Hands-on ownership of campaigns for international clients
- Salary — competitive, discussed during the interview call
To Apply
Submit your CV with results/samples of campaigns you've managed (screenshots or case studies welcome).
WhatsApp: +91 63976 04828
Job Type: Full-time
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Rishikesh, Dehradun, Uttarakhand