About the Role
We are looking for a results-driven Senior Digital Marketing Specialist to lead and execute marketing strategies for our mobile application. The ideal candidate will have strong experience in user acquisition, performance marketing, and brand growth, especially in consumer apps.
Key Responsibilities
- Plan and execute digital marketing campaigns across platforms (Google, Meta, Instagram, etc.)
- Drive user acquisition and optimize cost per install (CPI) and conversions
- Manage and scale paid advertising campaigns
- Develop and execute social media strategy to grow brand awareness
- Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, etc.
- Optimize funnels (landing pages, app store listings, creatives)
- Collaborate with design and product teams for marketing creatives
- Run A/B testing to improve campaign performance
- Manage influencer marketing and partnerships
Requirements
- 3–6+ years of experience in digital marketing
- Proven experience in app marketing / startup environment
- Strong knowledge of performance marketing (Google Ads, Meta Ads, etc.)
- Experience with SEO, ASO (App Store Optimization), and analytics tools
- Data-driven mindset with strong analytical skills
- Excellent communication and execution skills
Preferred Skills
- Experience marketing a dating or social app
- Familiarity with tools like Firebase, AppsFlyer, Mixpanel
- Creative thinking for viral and growth campaigns
Pay: ₹16,433.03 - ₹20,000.00 per month
Work Location: Remote
