Job Description – Social Media Executive
Position: Social Media Executive
Department: Marketing
Location: Dadar, Mumbai - Maharashtra
Job Summary
We are looking for a creative and dynamic Social Media Executive to manage and grow our brand presence across various social media platforms. The candidate will be responsible for creating engaging content, managing social media campaigns, increasing brand awareness, and driving customer engagement.
Key Responsibilities
1. Social Media Management
Manage and maintain company social media accounts (Instagram, Facebook,
LinkedIn, YouTube, Twitter/X, etc.).
Plan, schedule, and publish posts according to the content calendar.
Monitor social media channels and respond to comments, messages, and customer
queries.
2. Content Creation
Create engaging captions, posts, reels, stories, and promotional content.
Coordinate with designers, photographers, and videographers for content
development.
Ensure all content aligns with brand guidelines and marketing objectives.
3. Campaign Execution
Assist in planning and executing social media campaigns and promotions.
Coordinate with internal teams for product launches, events, and marketing
activities.
Track campaign performance and suggest improvements.
4. Analytics & Reporting
Monitor social media performance using analytics tools.
Prepare weekly and monthly performance reports.
Analyze engagement, reach, impressions, and follower growth.
5. Trend Monitoring
Stay updated with the latest social media trends, tools, and best practices.
Identify opportunities for viral and trending content.
Conduct competitor analysis and benchmark performance.
Required Skills & Qualifications
Bachelor's degree in Marketing, Mass Communication, Digital Marketing, or related
field.
1–3 years of experience in social media management.
Strong understanding of all social media platforms.
Excellent written and verbal communication skills.
Knowledge of Canva, Adobe Creative Suite, Meta Business Suite, and social media
analytics tools.
Basic understanding of paid advertising campaigns is preferred.
Creative mindset with attention to detail.
Key Competencies
Creativity and innovation
Content writing skills
Communication and interpersonal skills
Time management
Analytical thinking
Team collaboration
Preferred Experience
Experience in Retail, Fashion, Apparel, Digital Marketing or E-commerce industry.
Hands-on experience in creating reels, influencer collaborations, and social media
campaigns.
Salary Range: As per company standards and candidate experience.
Working Days: Monday - Saturday
Joining Requirement: Immediate joiners preferred.
Pay: ₹7,000.00 - ₹35,000.00 per month
Work Location: In person
