About the job
About Uni Seoul
Uni Seoul is one of India's fastest-growing Korean-inspired lifestyle brands, where clean design meets high energy, and every store is built to be a destination, not just a shopfront. We're scaling at speed: new stores, new categories, and a rapidly growing digital and social presence, all built on the belief that great brands are shaped by great communities and great storytelling working in sync.
Behind every viral moment, every creator collaboration, and every conversation that turns a customer into a fan is a brand voice that's consistent, culturally sharp, and always a step ahead of the trend. As we scale across retail and online, we're looking for someone who can build that voice - turning community and influence into a genuine competitive advantage.
About the Role
We're looking for a creative, trend-first marketer who understands influencer culture, and community
building. This role will be responsible for scaling Uni Seoul's influencer ecosystem while building an
engaged digital community that strengthens brand love and drives meaningful conversations.
Key Responsibilities
● Develop and execute the influencer marketing strategy aligned with brand and campaign
objectives.
● Identify, onboard, and manage creators across nano, micro, macro, and celebrity segments.
● Stay ahead of social media, creator, and K-culture trends to conceptualize fun, engaging, and
viral influencer campaigns.
● Build long-term relationships with creators, talent managers, and agencies.
● Own influencer negotiations, contracts, gifting, campaign execution, and performance
tracking.
● Collaborate with the content & brand teams to deliver impactful influencer-led campaigns.
● Build and grow Uni Seoul's digital communities by partnering with relevant community pages,
niche interest groups, student communities, and Gen Z platforms.
● Drive community engagement through exclusive experiences, online activations, challenges,
broadcast channels, and creator meet-ups.
● Identify opportunities for offline community collaborations and brand activations.
● Track campaign performance, ROI, engagement metrics, and provide actionable insights for
continuous improvement.
● Maintain a database of creators, agencies, vendors, and community partners.
What We're Looking For
● 3-5 years of experience in influencer marketing, community marketing, or social media.
● Strong understanding of Instagram, YouTube, Social trends and emerging creator platforms.
● Passion for Gen Z culture, K-pop, and Cute Aesthetic Lifestyle Understanding & internet
trends.
● Proven experience in building and nurturing online communities.
● Excellent relationship management and negotiation skills.
● Creative thinker with the ability to conceptualize viral, culture-first campaigns.
● Strong project management and execution capabilities.
● Comfortable working in a fast-paced startup environment with multiple campaigns running
simultaneously.
● Data-driven mindset with experience measuring influencer and community performance.
Bonus Points
● Existing network of influencers, creator managers, and community page admins.
● Experience working with beauty, lifestyle, fashion, or GenZ brands.
● Experience executing creator events, community meet-ups, and offline activations.
Success Metrics
● Growth in influencer-led reach and engagement.
● Community growth across owned and partnered channels.
● Creator retention and long-term partnerships.
● Campaign ROI and earned media value.
● Brand mentions, UGC generation, and community participation.
● Successful execution of influencer campaigns and community activations within timelines.
Ready to turn creators into brand advocates and followers into a thriving community? If trends
are your language and creativity is your superpower, we'd love to hear from you.
Apply now and let's build something unforgettable.
Pay: ₹11,012.91 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- What is your current CTC?
- What is your expected CTC?
- What is your Notice period?
Work Location: In person
