Kanoon Pandit is India's leading legal edtech platform for law students and young lawyers — 85,000+ subscribers across our Hindi/English and Telugu YouTube channels. We operate two distinct content channels serving all-India and Telugu (TS+AP) audiences, and we're growing fast.
We're looking for a driven, creative, bilingual (Telugu + English/Hindi) Digital Marketing Executive to own our content pipeline and community presence end-to-end.
Roles & Responsibilities
Content Creation & Management
- Own content creation for Instagram, LinkedIn, Facebook, and YouTube — independently, not just as support
- Write captions, scripts, and creative copy tailored to both Hindi/English and Telugu audiences
- Design graphics and creatives using Canva or similar tools
- Repurpose long-form video content into clips, carousels, and snippets
- Draft and schedule WhatsApp broadcasts and SMS campaigns
Social Media Management
- Manage day-to-day posting across all platforms with minimal supervision
- Handle first-line community engagement — respond to comments, WhatsApp messages, and support tickets in Hindi/English and Telugu
- Monitor trends, viral formats, and relevant legal education topics and adapt them to the brand quickly
Campaigns & Promotions
- Lead planning and execution of batch launches, promotional offers, and events
- Coordinate with the founding team on campaign assets and timelines
- Run and monitor paid ad campaigns (Meta/YouTube) — or learn to, with support
Strategy & Planning
- Own and maintain content calendars across all channels
- Identify content gaps and proactively propose ideas
- Maintain consistent brand voice across Hindi/English (kpyt) and Telugu (kpyte) channels
Analytics & Reporting
- Track and report weekly on engagement, reach, follower growth, and message delivery
- Surface what's working vs. underperforming with clear recommendations, not just data
Requirements
- 3+ years of experience in digital marketing, social media, or content creation (freshers with strong portfolios will be considered)
- Fluent written and spoken Telugu and Hindi/English — non-negotiable, this role covers both language audiences
- Proficiency in Canva or equivalent design tools
- Hands-on experience with WhatsApp Business, Meta Business Suite, and scheduling platforms
- Strong written communication and copywriting skills in both languages
- Self-starter who can work independently in a founder-led, fast-moving environment
- Understanding of YouTube, Instagram, and LinkedIn growth levers
- Exposure to Meta Ads or Google/YouTube Ads is a plus
What You Get
- Full ownership of KP's social media presence across two language channels
- Direct mentorship from the founding team
- Fast career growth in a scaling edtech brand with 85,000+ subscribers
- Performance-based increments
Pay: ₹15,000.00 - ₹25,000.00 per month
Language:
Work Location: In person
