Key Responsibilities:
Campaign Strategy & Execution
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Plan, execute, and optimize campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), LinkedIn Ads
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Manage and allocate budgets efficiently for maximum ROI
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Continuously test creatives, audiences, and campaign structures
Performance Optimization
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Monitor and improve key metrics: CPL, CPA, ROAS, CTR, Conversion Rate
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Identify gaps and implement data-driven optimizations
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Scale campaigns based on performance insights
Funnel & Conversion Thinking
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Collaborate with design and content teams for: Ad creatives, Landing pages, Lead journeys
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Suggest improvements in funnels and user experience to increase conversions
Reporting & Insights
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Prepare weekly/monthly performance reports
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Share actionable insights (not just numbers)
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Present updates internally and, if required, to clients
Team Leadership & Expansion
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Manage and mentor junior performance marketers
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Build and scale the performance marketing team
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Define workflows, roles, and processes
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Ensure quality control across all campaigns
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Participate in hiring, onboarding, and training
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Create SOPs to reduce dependency on individuals
