Job Summary
We are seeking a creative and detail-oriented Graphic Designer to join our fashion brand. The ideal candidate will create visually compelling designs that strengthen brand identity, support marketing campaigns, and enhance customer engagement across digital and print platforms. The candidate should have a strong understanding of fashion trends, branding, and visual storytelling.
Key Responsibilities
- Design marketing materials including social media creatives, banners, email campaigns, lookbooks, catalogs, and advertisements.
- Develop packaging, labels, tags, and other brand collateral.
- Collaborate with fashion designers, merchandisers, and marketing teams to ensure consistency in brand communication.
- Edit and retouch product and lifestyle photography.
- Create seasonal campaign concepts and promotional visuals.
- Stay updated on fashion, design, and digital marketing trends.
- Maintain brand guidelines across all creative assets.
- Prepare print-ready artwork and coordinate with vendors when required.
Required Qualifications
- Bachelor's degree or diploma in Graphic Design, Visual Communication, Fine Arts, or a related field.
- 2–5 years of experience in graphic design, preferably in fashion, apparel, lifestyle, or retail industries.
- Strong portfolio demonstrating branding, digital, and print design work.
- Proficiency in:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Basic knowledge of video editing tools is a plus.
- Understanding of typography, color theory, layout design, and branding.
Preferred Skills
- Experience in fashion, apparel, accessories, or beauty brands.
- Knowledge of social media content creation and digital marketing.
- Photography and photo-retouching skills.
- Creative thinking with strong attention to detail.
- Ability to manage multiple projects and meet deadlines.
Key Competencies
- Creativity and innovation
- Visual storytelling
- Communication skills
- Team collaboration
- Time management
- Trend awareness
- Problem-solving ability
KPI / Success Metrics
- Timely delivery of creative projects.
- Brand consistency across all channels.
- Engagement performance of digital creatives.
- Quality and accuracy of design outputs.
- Contribution to campaign and sales objectives.
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
