We are looking for an experienced and result-driven Team Leader – Digital Marketing to lead and manage a team of digital marketing professionals. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing strategies to enhance brand visibility, generate quality leads, and achieve business growth. The role requires strong leadership, analytical skills, and hands-on expertise across various digital marketing channels.
Key Responsibilities
- Lead, mentor, and manage the Digital Marketing team to achieve departmental goals and KPIs.
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan, execute, and optimize campaigns across SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, email marketing, display advertising, and social media platforms.
- Monitor campaign performance using analytics tools and recommend improvements to maximize ROI.
- Manage lead generation campaigns and collaborate with the sales team to improve lead quality and conversions.
- Oversee website performance, landing pages, and user experience to improve engagement and conversion rates.
- Coordinate with content, design, and development teams to create impactful digital campaigns.
- Track digital marketing budgets and ensure cost-effective campaign execution.
- Prepare and present weekly and monthly performance reports with actionable insights.
- Stay updated with industry trends, emerging technologies, and platform algorithm changes.
- Ensure adherence to brand guidelines and maintain consistency across all digital channels.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
- MBA in Marketing or a relevant postgraduate qualification is preferred.
- Certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot, or other digital marketing platforms are an added advantage.
Experience
- 4–8 years of experience in Digital Marketing.
- Minimum 2 years of experience in a Team Leader or managerial role.
- Proven experience in managing end-to-end digital marketing campaigns and leading high-performing teams.
Required Skills
- Strong knowledge of SEO, SEM, PPC, Social Media Marketing, Email Marketing, Content Marketing, and Performance Marketing.
- Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), Google Search Console, and Tag Manager.
- Familiarity with CRM platforms and marketing automation tools.
- Excellent leadership, coaching, and team management skills.
- Strong analytical, reporting, and problem-solving abilities.
- Outstanding communication, presentation, and stakeholder management skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Key Performance Indicators (KPIs)
- Lead generation volume and quality.
- Return on Ad Spend (ROAS) and Return on Investment (ROI).
- Website traffic and conversion rates.
- Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
- Search engine rankings and organic traffic growth.
- Campaign performance and engagement metrics.
- Team productivity and achievement of departmental targets.
- Timely execution of marketing campaigns and projects.
Preferred Attributes
- Strategic thinker with a data-driven approach.
- Strong decision-making and leadership capabilities.
- Ability to motivate and develop team members.
- Innovative mindset with a passion for digital trends and emerging technologies.
- Customer-focused and results-oriented professional.
Pay: ₹13,995.43 - ₹44,288.44 per month
Work Location: In person
