Role Overview:
As a Marketing Executive, you will support the execution of marketing activities to drive brand awareness, generate leads, and increase showroom footfall. You will work closely with the Marketing Manager and agency teams to implement both online and offline campaigns.
Key Responsibilities:
- Execution of Marketing Activities:
- Assist in planning and executing marketing campaigns (online & offline)
- Support in organizing promotional activities and events
- Social Media & Digital Support:
- Handle social media platforms (posting, captions, engagement)
- Coordinate with agency for digital campaigns (Meta Ads, Google Ads)
- Track basic performance metrics like leads and engagement
- Assist in organizing on-ground events, mall activations, and exhibitions
- Coordinate with vendors and ensure smooth execution
- Support activities focused on generating walk-ins and enquiries
- Maintain and track leads generated through campaigns/events
- Coordination & Reporting:
- Work closely with sales team for campaign alignment
- Prepare basic reports on campaign performance
Qualifications & Skills:
- Bachelor’s degree in Marketing, Business, or related field
- 1–2 years of experience in marketing
- Basic knowledge of social media and digital marketing
- Good communication and coordination skills
- Willingness to travel for events and field activities
- Creative thinking and willingness to learn
Mandatory Skills:
- Marketing Activities
- Lead Generation
- Planning & Execution
- Marketing Campaigns
- Online Marketing
- Offline Marketing
- Social Media Platforms
- Meta Ads
- Google Ads
- Offline Event Coordination
- Report Generation
- Digital Marketing
Additional Information:
- Incentives applicable over and above CTC
- Growth opportunities in automotive industry
- Exposure to digital and offline marketing activities
