Bschool Bridge is looking for a performance-driven Digital Marketing Manager who can independently manage and optimize the company’s complete digital marketing activities, with a strong focus on Google Ads, Meta Ads, SEO, and lead generation.
Key Responsibilities
- Plan, execute, and manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and remarketing.
- Manage and optimize Meta Ads campaigns on Facebook and Instagram.
- Develop performance marketing strategies to generate high-quality leads and admissions inquiries.
- Handle complete SEO activities, including:
- Keyword research
- On-page and technical SEO
- Off-page SEO and link building
- Local SEO
- Content optimization
- Organic traffic and ranking improvement
- Monitor website performance through Google Analytics 4, Google Search Console, and Google Tag Manager.
- Set up and monitor conversion tracking, pixels, events, UTM parameters, and lead tracking.
- Conduct regular keyword, competitor, audience, and campaign research.
- Create landing-page and funnel recommendations to improve conversion rates and CPL.
- Analyze campaign performance and prepare regular reports covering leads, CPL, CTR, CPC, conversions, ROAS, and ROI.
- Manage digital marketing budgets and optimize spending for maximum ROI.
- Coordinate with the content, design, admissions, and sales teams for campaign execution.
- Stay updated with changes in Google Ads, Meta Ads, SEO algorithms, and digital marketing trends.
Required Skills
- Strong hands-on experience with Google Ads & Meta Ads.
- Good knowledge of SEO and Google Search Console.
- Experience with Google Analytics 4 and Google Tag Manager.
- Strong understanding of lead-generation campaigns and conversion funnels.
- Ability to analyze data and make performance-based decisions.
- Knowledge of landing pages, remarketing, audience targeting, and A/B testing.
- Good communication and reporting skills.
- Ability to independently manage the end-to-end digital marketing function.
Preferred Experience
Experience in education, higher education, EdTech, coaching, admissions, or lead-generation businesses will be an advantage.
Key Performance Indicators (KPIs)
- Quality and volume of leads generated
- Cost Per Lead (CPL)
- Conversion Rate
- Google & Meta campaign performance
- Organic traffic and keyword rankings
- Return on Ad Spend (ROAS)
- Overall digital marketing ROI
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
