Social Media Specialist
1–3 years in social media marketing
- Experience in architecture, interior design, exhibitions, events, branding, or luxury products preferred
- Portfolio with Instagram, LinkedIn, and video content is mandatory
Primary Responsibilities
1. Content Creation
- Create Instagram posts, reels and carousels
- Design LinkedIn posts
- Shoot and edit short-form videos
- Cover exhibitions live
- Create before-after transformations
- Client testimonials
- Time-lapse videos of stall fabrication
- Founder personal branding content
Target:
- 2-3 Reels/week
- 3–4 Carousels/week
- Daily Stories
2. Photography & Videography
Should know how to
- Shoot on iPhone professionally
- Frame premium shots
- Lighting basics
- Gimbal usage
- Drone coordination (optional)
Must capture
- Finished stalls
- Fabrication process
- Client reactions
- Walkthrough videos
- Team culture
3. Video Editing
Must know
- Premiere Pro
- CapCut
- DaVinci Resolve (optional)
Can create
- Reels
- Motion graphics
- Animated text
- Trending edits
- BNI videos
- YouTube Shorts
4. Graphic Design
Software
- Photoshop
- Illustrator
- Canva Pro
Should create
- Carousels
- Case studies
- Infographics
- Awards
- Client announcements
- Event creatives
5. Copywriting
Should write
- Strong hooks
- Captions
- LinkedIn articles
- CTA-focused posts
- Exhibition tips
- Email snippets
6. LinkedIn Marketing
Very important for B2B.
Should know
- Founder branding
- Employee branding
- Case studies
- Polls
- Industry insights
- Client success stories
7. Industry Knowledge
Must understand
- Exhibition stalls
- Visitor behaviour
- Branding
- Trade shows
- ROI of exhibitions
- Booth design
- Footfall generation
8. Content Planning
Monthly calendar
Should plan content around
- Upcoming exhibitions
- Festival campaigns
- Client launches
- New projects
- BNI events
- Behind the scenes
- Educational posts
9. AI Tools
Should know
- ChatGPT
- Canva AI
- Midjourney or similar
- Adobe Firefly
Should use AI to speed up content production—not replace creativity.
10. Analytics
Track
- Reach
- Saves
- Shares
- Engagement
- Followers
- Leads generated
- Website clicks
- WhatsApp inquiries
Prepare a monthly report.
Skills RequiredSoftware
- Canva
- Photoshop
- Illustrator
- Premiere Pro
- CapCut
- Meta Business Suite
- LinkedIn
- Google Drive
- ChatGPT
Soft Skills
- Creative thinking
- Good English
- Good Hindi
- Attention to detail
- Deadline-oriented
- Excellent communication
- Self-driven
- Comfortable visiting exhibition sites
KPIs
Monthly Targets
- 20 Reels
- 15 Carousel posts
- 30 Stories
- 2 YouTube videos
- 8 LinkedIn founder posts
- 4 Case studies
- 2 Client testimonial videos
- 100+ professional photographs from projects
- Respond to DMs within 2 hours during business hours
Bonus Skills
- 3D animation
- Drone videography
- Photography editing
- Motion graphics
- Website updates
- SEO
- Paid ads
- Email marketing
Ideal Candidate
- Loves architecture and design
- Obsessed with Instagram and LinkedIn trends
- Thinks like a marketer, not just a designer
- Comfortable visiting exhibitions, factories, and client sites
- Enjoys telling stories through visuals
- Understands B2B sales and lead generation
Pay: ₹15,000.00 - ₹30,000.00 per month
Ability to commute/relocate:
- Mumbai, Maharashtra (Mumbai, Mumbai District): Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Higher Secondary(12th Pass) (Preferred)
Experience:
- Social media marketing: 1 year (Required)
Language:
Location:
- Mumbai, Maharashtra (Mumbai, Mumbai District) (Preferred)
Willingness to travel:
Work Location: In person
