Job Description
The Digital Marketing Manager will lead the Organic Growth Team, Content Team, and Digital Marketing team of the organization. The role involves planning, developing, implementing, and managing the overall digital marketing strategy to drive the digital success of Finprov and help the organization stay ahead in the EdTech industry. The candidate will also be responsible for maintaining the quality of all digital marketing activities, managing and guiding team members, and ensuring strong performance across all digital channels with a key focus on performance marketing and lead generation.
Major Responsibilities
● Develop and execute strategies for the digital success of the organization.
● Coordinate and manage all digital marketing projects and campaigns.
● Set up and optimize segment-wise funneling systems.
● Plan, monitor, and execute digital advertising campaigns.
● Ensure quality checks for all marketing materials and campaign-generated leads to improve ROI and conversions.
● Track lead generation and conversion metrics for all courses, including e-learning programs.
● Prepare regular reports on industry insights, competitor activities, market trends, and digital marketing best practices.
● Lead and support the Digital Marketing team whenever required.
● Take complete ownership of the Digital Marketing function of the company.
● Manage the digital marketing budget effectively.
● Oversee and optimize all company social media accounts.
● Identify gaps or issues related to digital marketing activities and website performance, and implement improvements.
● Monitor competitors and provide strategic recommendations.
● Support the creation of creatives including posters, flyers, quotes, and videos.
● Contribute to additional activities required for the overall growth and success of the organization.
Qualifications
● Graduate in any discipline.
● 8+ years of experience in Digital Marketing.
● Prior experience in a Team Lead or Manager role is preferred.
● Strong expertise in Performance Marketing is mandatory.
Pay: ₹70,000.00 - ₹90,000.00 per month
Education:
Experience:
- Digital marketing: 8 years (Required)
Language:
- English (Preferred)
- Malayalam (Required)
Work Location: In person
