Job Title: Social Media Manager & Brand Strategist
Experience Required: Minimum 3 years
About the Role
We are looking for an experienced Social Media Manager & Brand Strategist to lead the end-to-end social media presence of our brands.
You will work on premium consumer brands across different categories, including:
- Dhul Mitti – Premium Home Décor
- Black Mamba Jewellery – Fashion & Imitation Jewellery
This is not a posting or scheduling role. We are looking for someone who understands branding, storytelling, consumer psychology, content strategy, and performance-driven social media growth.
Key Responsibilities
- Develop and execute complete social media strategies for multiple brands.
- Build monthly content calendars aligned with brand positioning and business goals.
- Conceptualize original content ideas, campaigns, reels, photoshoots, and storytelling.
- Work closely with photographers, videographers, designers, and founders to execute content.
- Plan and oversee content production from ideation to publishing.
- Manage Instagram, Facebook, YouTube, LinkedIn, Pinterest, and other relevant platforms.
- Create content that strengthens brand recall while driving engagement and conversions.
- Plan, monitor, and optimize Meta advertising campaigns.
- Analyze performance metrics and continuously improve content and campaign effectiveness.
- Stay updated with trends while ensuring every piece of content remains aligned with each brand's identity.
- Coordinate product launches, exhibitions, collaborations, influencer campaigns, and seasonal marketing initiatives.
What We're Looking For
- Minimum 3 years of experience managing social media for lifestyle, fashion, jewellery, luxury, décor, or premium consumer brands.
- Strong understanding of brand positioning and visual storytelling.
- Ability to think strategically, not just execute posts.
- Experience managing content production from concept to execution.
- Hands-on knowledge of Meta Ads Manager and performance marketing.
- Excellent understanding of Instagram Reels, short-form video content, and social media trends.
- Strong communication and project management skills.
- Ability to manage multiple brands simultaneously while maintaining distinct brand identities.
Preferred Experience
Experience working with brands in one or more of the following categories is preferred:
- Premium Home Décor
- Furniture & Interiors
- Fashion
- Jewellery
- Luxury or Premium Consumer Brands
- D2C/E-commerce Brands
Ideal Candidate
We are looking for someone who thinks like a brand owner, not just a social media executive. The ideal candidate should be capable of building a brand from the ground up through strong storytelling, consistent execution, creative thinking, and data-backed decision-making.
If you enjoy creating brands that people remember—not just content they scroll past—we'd love to hear from you.
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
