Develop creative and engaging social media strategies that align with the brand's goals and target audience.
Manage the day-to-day handling of all social media channels, including Facebook, Twitter, Instagram, LinkedIn, and other platforms, adapting content to suit different channels.
Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.
Oversee, plan, and deliver content across different platforms using scheduling tools such as Hootsuite, Buffer, etc.
Form key relationships with influencers across social media platforms.
Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.
Conduct audience research and use it to develop new strategies and insights.
Stay up-to-date with current technologies and trends in social media, design tools, and applications.
