Job Title: Area Sales Manager (ASM) – Home Loans
Company: BASIC home loan
Locations: Mumbai / Lucknow / Delhi / Bangalore / Hyderabad
Reports To: Regional Sales Manager
Job Overview:
This role involves recruiting and managing partners, agents, brokers, distributors and generating leads, supporting customer acquisition, and ensuring seamless loan processing. The ASM will play a key role in achieving sales targets, expanding channel networks, ensuring compliance, and maintaining strong relationships with internal and external stakeholders.
Key Responsibilities:
1. Sales Target Achievement
● Achieve and exceed monthly, quarterly, and annual sales targets for home loan products across channels.
● Drive lead generation, conversion, and timely processing of applications in coordination with partners.
2. Channel Partner Management
● Recruit, onboard, and manage a strong network of partners, agents and distributors.
● Conduct training and upskilling sessions to enhance product knowledge, process awareness, and compliance adherence.
● Regularly engage with partners to ensure productivity and business alignment.
3. Lead Generation & Conversion
● Collaborate with both channels to generate high-quality leads and support partners to convert them into successful disbursals.
● Monitor performance metrics like lead-to-login and login-to-disbursal ratios, and take action to improve conversion efficiency.
4. Relationship Management
● Maintain long-term, productive relationships with partners to drive consistent business.
● Support partners in handling customer interactions and resolving issues efficiently.
5. Market Development & Strategy
● Analyze regional trends, competitor activities, and partner performance to develop market penetration strategies.
● Identify new opportunities to grow home loan business in untapped areas or through new partners.
6. Compliance & Risk Mitigation
● Ensure all applications and customer documentation comply with internal policies and regulatory norms.
● Monitor partner adherence to compliance and mitigate operational or reputational risks.
7. Internal Coordination
● Collaborate with Credit, Operations, and Marketing teams to streamline processes, reduce turnaround time, and enhance customer satisfaction.
● Contribute to the development of partner engagement campaigns or regional sales initiatives.
8. Reporting & Analysis
● Provide accurate and timely reports on sales pipeline, partner performance, market insights, and challenges.
● Track KPIs and suggest course-corrective actions as required.
Key Skills & Qualifications:
● Experience: Minimum 5 years in home loans, financial services, or channel sales management.
● Education: Bachelor’s degree in Business, Finance, Marketing, or related field (MBA is an advantage).
● Sales Expertise: Proven track record of achieving sales targets in the home loan or financial products domain.
● Communication: Excellent verbal and written communication skills for partner and customer engagement.
● Product & Process Knowledge: In-depth understanding of home loan products, documentation, credit policies, and compliance requirements.
● Leadership & Execution: Ability to drive execution, solve problems, and align teams towards goals.
Location: Sec 44, Gurgaon
Pay: ₹300,000.00 - ₹700,000.00 per year
Experience:
- home loans, financial services: 5 years (Preferred)
Work Location: In person
