About Us
Beyond Carat is a fast-growing lab-grown diamond jewelry brand serving customers across the USA and Canada. We create premium, sustainable, and affordable diamond jewelry designed for modern consumers. We are looking for a highly creative and performance-driven individual who can build and execute digital marketing strategies that drive brand awareness, engagement, and sales.
Role Overview
We are seeking a Creative Strategist & Digital Growth Manager who will be responsible for planning, managing, and executing digital marketing campaigns across all major platforms. The ideal candidate should understand content marketing, social media trends, consumer psychology, influencer marketing, and performance analytics.
This role requires someone who can think creatively while also making data-driven decisions to help scale our brand in North America.
Key ResponsibilitiesContent & Creative Strategy
- Develop monthly and quarterly content strategies aligned with business goals.
- Plan and oversee content across Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, and emerging platforms.
- Generate innovative campaign concepts, content themes, and viral content ideas.
- Build content calendars and ensure timely execution.
- Identify trends, cultural moments, and opportunities relevant to the USA and Canada markets.
Campaign Planning & Execution
- Create and execute seasonal campaigns, product launches, promotional campaigns, and brand awareness initiatives.
- Develop integrated marketing campaigns across organic and paid channels.
- Coordinate with graphic designers, video editors, photographers, and content creators to produce high-performing creatives.
- Manage campaign timelines and deliverables.
Social Media Growth
- Drive audience growth, engagement, and community building.
- Monitor social media performance and optimize content based on insights.
- Develop strategies to increase reach, shares, saves, and conversions.
- Stay updated with platform algorithm changes and best practices.
Influencer & UGC Marketing
- Identify and collaborate with influencers and content creators in the USA and Canada.
- Develop influencer campaign briefs and monitor campaign performance.
- Build systems to generate and leverage user-generated content (UGC).
Performance Marketing Support
- Work closely with Meta Ads and Google Ads teams to develop creative strategies.
- Analyze ad creative performance and provide recommendations for improvement.
- Develop creative testing frameworks and campaign hypotheses.
Analytics & Reporting
- Track KPIs including engagement, reach, follower growth, website traffic, ROAS, conversion rates, and customer acquisition metrics.
- Prepare weekly and monthly performance reports.
- Use data insights to continuously improve content and campaign effectiveness.
Preferred Qualifications
- Experience in jewelry, fashion, luxury, beauty, or lifestyle brands.
- Experience targeting USA and Canada audiences.
- Knowledge of Meta Ads Manager and Google Analytics.
- Experience with influencer marketing platforms and creator partnerships.
Pay: From ₹25,000.00 per hour
Work Location: In person
