Senior Digital Marketing Executive
Location: Trivandrum
Department: Digital Marketing
Employment Type: Full-Time
Experience: 3+ Years
Salary: Best in Industry
Job Overview
We are looking for a Senior Digital Marketing Executive with 3+ years of experience to lead and execute digital marketing strategies across multiple platforms. The ideal candidate should have hands-on expertise in SEO, SEM, Google Ads, Meta Ads, social media marketing, content strategy, and analytics. The candidate will be responsible for driving brand awareness, lead generation, campaign optimization, client management, and mentoring junior team members.
Key ResponsibilitiesSocial Media Management
- Develop and execute social media strategies across Facebook, Instagram, LinkedIn, YouTube, and other platforms.
- Plan and manage content calendars and campaigns.
- Create engaging content in collaboration with the design team.
- Monitor social media performance and optimize campaigns.
- Stay updated with the latest digital marketing trends.
Performance Marketing
- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Manage PPC campaigns to maximize ROI.
- Perform keyword research and campaign optimization.
- Track conversions and generate performance reports.
SEO & Website Optimization
- Implement on-page and off-page SEO strategies.
- Conduct website audits and technical SEO improvements.
- Improve search rankings and organic traffic.
- Monitor website performance using Google Analytics and Search Console.
Client Management
- Communicate with clients to understand marketing goals.
- Present campaign performance reports and recommendations.
- Build long-term client relationships and ensure customer satisfaction.
Team Leadership
- Guide and mentor junior digital marketing executives.
- Coordinate with content writers, designers, and developers.
- Ensure timely execution of digital campaigns.
Analytics & Reporting
- Analyze campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
- Prepare weekly and monthly performance reports.
- Recommend improvements based on campaign insights.
Required Skills
- 3+ years of experience in Digital Marketing
- Strong knowledge of SEO, SEM, Google Ads, and Meta Ads
- Social Media Marketing expertise
- Google Analytics & Google Tag Manager
- Email Marketing
- Content Marketing
- PPC Campaign Management
- Excellent communication and presentation skills
- Client handling experience
- Team management and leadership skills
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Google Ads and Google Analytics certifications are an added advantage
- Experience in the EdTech industry is preferred
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
