Sr PPC Analyst – B2B & B2C Lead Generation
● 2–4 years of experience in lead generation roles (agency or in-house).
● Strong hands-on expertise with Meta Ads, Google Ads, and LinkedIn Ads. ● Solid understanding of lead generation funnels, CRO fundamentals, ● Working knowledge of CRM and lead nurturing concepts ● Basic understanding of SEO principles and inbound growth strategies. ● Comfortable working with data, dashboards, and performance metrics. ● Ability to collaborate effectively with sales, creative, CRM, tech, and strategy teams.
About the Role We're looking for a Sr PPC Analyst (B2B & B2C Lead Generation) who can drive scalable lead acquisition through performance marketing, funnel optimisation, CRM-led nurturing, and growth experimentation. This role sits at the intersection of acquisition, conversion, lead quality, and pipeline growth, working closely with performance, sales, CRM, creative, and strategy teams. You will own measurable growth outcomes across B2B and B2C lead funnels — including lead generation, qualified leads, appointment bookings, conversion efficiency, and pipeline contribution — and not just campaign execution. Key Responsibilities Performance & Lead Acquisition ● Plan, execute, and optimise paid campaigns across Meta, Google Search, Display, YouTube, LinkedIn, and other relevant channels. ● Drive scalable lead acquisition across B2B and B2C while maintaining lead quality and efficiency. ● Own performance metrics, including CR, CPC, CPL, CPA, MQLs, SQLs, ROAS, and pipeline. ● Analyse full-funnel performance across TOF, MOF, and BOF journeys for both B2B and B2C. ● Optimise budgets & channel mix to maximise lead quality, conversions, and business outcomes. ● Collaborate with creative and sales teams to improve ad-to-lead conversion and lead-to-sales. B2B Lead Generation ● Execute and optimise B2B lead generation campaigns focused on demos, consultations, webinars, partnerships, and inbound enquiries. ● Work closely with sales teams to improve MQL-to-SQL conversion and overall pipeline quality. ● Build and optimise account-based and intent-based targeting strategies where relevant. ● Analyse lead quality by source, audience, campaign, and funnel stage to improve acquisition. ● Create strategies for longer B2B sales cycles through remarketing and CRM workflows. B2C Lead Generation ● Drive high-volume consumer lead acquisition campaigns across relevant digital channels. ● Optimise landing pages, offers, forms, and conversion journeys to improve lead quality and CR. ● Support growth initiatives across offers, seasonal campaigns, launches, and promotions. ● Continuously test creatives, audiences, hooks, landing pages, and funnel experiences. ● Translate consumer insights into actionable acquisition and retention strategies.
CRM & Lead Nurturing ● Support CRM initiatives across email, WhatsApp, SMS, push, and automation workflows. ● Assist in building and optimising lead nurturing journeys, including welcome flows, abandoned lead flows, follow-ups, reactivation, and retention journeys. ● Collaborate with sales and CRM teams to improve lead engagement and conversion. Data, Reporting & Growth Insights ● Use GA4, CRM tools, ad platforms, and dashboards to derive actionable insights, not just reports. ● Prepare clear performance summaries highlighting wins, gaps, lead quality, and next actions. ● Analyse funnel performance across paid, organic, CRM, and sales touchpoints. ● Contribute to A/B testing, funnel experimentation, and growth learning documentation. What We're Looking For
Pay: ₹291,712.13 - ₹819,279.11 per year
Work Location: Hybrid remote in Cochin Special Economic Zone, Kochi, Kerala
