Job Title: Social Media & Marketing Executive / Associate
Location: Bengaluru, Karnataka
Experience: 6 Months – 2 Years
Employment Type: Full-Time
About Craftech 360
Craftech 360 is a creative martech company specializing in immersive experiences, interactive technology, experiential marketing, and innovative brand engagements. We create cutting-edge digital and physical experiences through technology, design, and storytelling for leading brands across India.
Role Overview
We are looking for a creative, proactive, and result-oriented Social Media & Marketing Executive/Associate to strengthen our digital presence and support our marketing initiatives. The ideal candidate should have a strong understanding of social media platforms, content creation, campaign execution, and digital marketing trends. This role offers an opportunity to work closely with the creative, design, sales, and business development teams to build impactful brand campaigns.
Key Responsibilities
- Plan, create, schedule, and publish engaging content across LinkedIn, Instagram, Facebook, X, and YouTube.
- Develop monthly social media content calendars aligned with marketing objectives.
- Coordinate with designers, video editors, and content creators to produce high-quality creatives and videos.
- Write compelling captions, campaign copy, blogs, and marketing content.
- Monitor social media performance and prepare weekly/monthly analytics reports.
- Manage community engagement by responding to comments, messages, and inquiries promptly.
- Assist in planning and executing digital marketing campaigns, product launches, and promotional activities.
- Support lead generation initiatives through digital channels.
- Stay updated on industry trends, competitor activities, and emerging social media practices.
- Coordinate with internal teams during events, exhibitions, and product launches to create live content.
- Maintain brand consistency across all digital platforms.
- Assist in email marketing campaigns and marketing collateral creation.
Required Skills
- Strong written and verbal communication skills.
- Knowledge of social media management tools such as Meta Business Suite, Buffer, Hootsuite, or similar platforms.
- Basic understanding of digital marketing, SEO, and performance marketing.
- Familiarity with Canva and Adobe Creative Suite is an added advantage.
- Ability to analyze social media insights and generate actionable reports.
- Strong organizational and multitasking skills.
- Creative thinking with attention to detail.
- Ability to work independently as well as collaboratively in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Mass Communication, Journalism, Business Administration, or a related field.
- 6 months to 2 years of experience in Social Media Marketing or Digital Marketing.
- Experience in B2B marketing, technology, events, or creative agencies will be an added advantage.
What We Offer
- Opportunity to work on innovative technology and experiential marketing projects.
- Collaborative and creative work environment.
- Exposure to leading brands and large-scale marketing campaigns.
- Professional learning and career growth opportunities.
- Performance-based growth and recognition.
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
