Job Title: Senior Performance Marketing Associate (Meta Ads)
Location: Noida (Work From Office)
Experience: 2–4 Years
Employment Type: Full-Time
About the Role
Digi Sidekick is looking for a Senior Performance Marketing Associate with a strong background in scaling D2C brands through Meta Ads. We are looking for someone who can take complete ownership of campaign planning, execution, optimization, and performance while managing substantial advertising budgets and delivering measurable business results.
If you're passionate about data-driven marketing, customer acquisition, and scaling profitable campaigns, we'd love to have you on our team.
Key Responsibilities
- Plan, launch, manage, and optimize Meta Ads campaigns to drive business growth.
- Manage high-budget advertising campaigns while maintaining efficiency and profitability.
- Scale campaigns by optimizing audience targeting, creatives, placements, bidding strategies, and budget allocation.
- Monitor campaign performance and identify opportunities to improve ROAS, CPA, CTR, and overall account health.
- Conduct A/B testing across creatives, audiences, and campaign structures.
- Collaborate closely with the Creative and Content teams to develop high-performing ad creatives.
- Analyze campaign data and prepare actionable insights and performance reports.
- Stay updated with Meta platform updates, industry trends, and best practices.
- Work towards achieving client KPIs while ensuring consistent campaign performance.
Requirements
- 2–4 years of hands-on experience in Performance Marketing (Meta Ads).
- Proven experience managing high-budget Meta advertising campaigns.
- Hands-on experience working with D2C brands (Mandatory).
- Strong understanding of campaign scaling, audience segmentation, funnel optimization, and conversion tracking.
- Expertise in Meta Ads Manager, Pixel, Conversion API, and Events Manager.
- Strong analytical skills with the ability to interpret data and make performance-driven decisions.
- Excellent communication, problem-solving, and stakeholder management skills.
- Ability to manage multiple client accounts in a fast-paced agency environment.
Good to Have
- Experience with Shopify-based D2C brands.
- Knowledge of Google Analytics (GA4), Looker Studio, and reporting dashboards.
- Understanding of creative testing frameworks and performance-driven ad strategies.
- Familiarity with AI tools such as ChatGPT, Gemini, Claude, or similar tools to improve campaign analysis and workflow efficiency.
Why Join Digi Sidekick?
- Work with high-growth D2C brands across diverse industries.
- Opportunity to manage substantial ad budgets and scale impactful campaigns.
- Collaborative, performance-driven, and fast-paced work environment.
- Ownership, learning opportunities, and accelerated career growth.
Immediate joiners or candidates serving a short notice period will be preferred.
Interested candidates can share their updated resume at [email protected]
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
