About Medhavi Skills University
Medhavi Skills University (MSU) is a government-notified private State Skills University established under a State Act in Sikkim in 2021, dedicated to advancing quality skill-integrated higher education and entrepreneurship. Recognised by the UGC and aligned with the National Education Policy (NEP) 2020, MSU is a pioneer in converging the skilling ecosystem with formal higher education through its “Industry as Campus” model. The University collaborates extensively with industries and Skill Development Institutes to deliver work-integrated degree programs embedding structured on-the-job training within the curriculum. MSU is a recognised Awarding Body under NCVET, empanelled with DGT, and serves as an anchor university partner with NSDC and the PMU of NSDC International- collectively reinforcing its demand-driven, industry-co-led academic framework. Ranked 4th among India’s Top Skill Universities in the Outlook ICARE Rankings 2025 and supported by over 11 defence partnerships along with multiple national recognitions, MSU stands among India’s leading skill-integrated higher education institutions.
For more information, visit https://msu.edu.in
About Medhavi Group:
Established in 2013, Medhavi Group is a unified ecosystem comprising MSU and various skill- promoting organisations, dedicated to advancing skill development, vocational training, and industry- integrated higher education. With a strong outcome-driven approach, the Group has trained over 6 lakh learners, achieving more than 70% employability outcomes, and currently supports 20,000+ active students across its diverse programs. Medhavi Group continues to bridge the gap between education and employment by building scalable, industry-aligned talent pathways across India. Work Integrated Skill based Higher Education (WISE) is Medhavi’s flagship industry-integrated initiative built on the principle of “Industry as Campus.” It combines academic learning with structured on-thejob training, ensuring students graduate with real work experience and industry-ready skills. Through deep, outcome-driven partnerships with over 300+ leading industry and skill partners across 26+ sectors including Hyundai, Mahindra, IHG Group, Nephroplus, Barbeque Nation, Nexus Select Malls, ClassPlus, Tata Electronics, Marriott, ITC, and others- WISE enables learners to acquire role- specific competencies directly within live business environments. WISE creates a demand-driven talent pipeline for industries that enhances employability, improves workforce productivity, and bridges the industry skill gap.
For more information, visit https://msu.edu.in/wise
Role Overview:
The Senior Manager - Growth (B2B) will be responsible for driving the end-to-end B2B growth engine across the University's business verticals and include industry outreach and acquisition strategy. The role will own Go-to-Market (GTM) strategy, demand generation, lead acquisition, funnel management, marketing automation, CRM operations, analytics, and marketing-driven pipeline creation. The objective is to create a scalable and predictable pipeline of qualified opportunities through digital marketing, account-based marketing (ABM), outbound programs, market research, content marketing, events, database marketing, and automation initiatives.
Key Responsibilities:
1. Go-to-Market (GTM) Strategy
- Develop and execute GTM strategies for new business verticals, and market segments.
-
Define target markets, Ideal Customer Profiles (ICPs), buyer personas, and acquisition strategies.
- Build annual and quarterly growth plans aligned with business objectives.
- Identify growth opportunities across channels, geographies, and customer segments.
- Support business leaders with market intelligence and competitive insights.
2. Demand Generation & Lead Acquisition
- Own the complete B2B demand generation engine.
- Develop multi-channel lead generation programs.
- Improve lead quality and acquisition efficiency.
- Optimize channel-wise performance and ROI.
3. Funnel Management (TOFU MOFU BOFU)
- Lead-to-MQL Conversion
- MQL-to-SQL Conversion •
-
Opportunity Creation Rate
-
Funnel Efficiency Metrics
➢ Top of Funnel (TOFU)
- Audience acquisition
- Awareness campaigns
- Content distribution
- Lead generation initiatives
➢ Middle of Funnel (MOFU) o Lead nurturing
- Marketing automation journeys
- Webinar engagement programs
- Retargeting campaigns
- Content-driven engagement
➢ Bottom of Funnel (BOFU)
- Sales enablement
-
Opportunity acceleration programs
- Conversion optimization
Pipeline support initiatives
-
4. CRM & Marketing Automation
- Own CRM strategy, governance, and utilization.
- Design lead scoring and segmentation frameworks.
- Develop automated lead nurturing workflows.
- Ensure lead routing, assignment, and tracking processes are effective.
- Maintain CRM hygiene and reporting accuracy.
- Improve lead response and follow-up effectiveness.
5. Performance Marketing & Campaign Management
- Plan and execute B2B digital marketing campaigns.
- Manage internal and external agency partners.
- Optimize campaign performance and ROI.
- Monitor attribution and conversion performance.
- Drive continuous testing and optimization.
6. Analytics & Growth Operations
- Establish a data-driven growth framework.
- Build and maintain growth dashboards.
-
Analyze funnel performance and identify bottlenecks.
- Provide actionable insights to business stakeholders.
-
Drive operational efficiency through automation and process improvement.
7. Cross-Functional Collaboration
- Ensure alignment between marketing and business objectives.
- Improve lead quality and conversion outcomes.
- Support business growth initiatives through data and insights.
8. Market Intelligence & Prospect Research
- Identify and prioritize target accounts based on ICP, industry, geography, organization size, and business relevance.
- Conduct company research and enrich prospect databases with organizational, market, and business intelligence.
- Assess business challenges, market opportunities, and product-solution fitment for target accounts.
- Execute outbound email campaigns and identify engaged prospects based on predefined engagement criteria.
- Conduct stakeholder mapping and identify key decision-makers, influencers, and budget owners.
- Perform BANT qualification through market research, stakeholder intelligence, and AI-assisted research methodologies.
- Enrich stakeholder records with verified contact information, organizational hierarchy, and decision-making structures.
- Maintain CRM data quality and ensure seamless handover of qualified prospects to Business Development and Presales teams.
- Track industry trends, competitive intelligence, and market developments to uncover new growth opportunities.
Build account intelligence reports and actionable insights to support GTM and business development initiatives.
-
Qualifications & Skills Required:
- Bachelor’s degree in Business, Marketing, Education, or a related field.
- Master degree preferred.
- Proven experience in scaling digital channels and optimizing acquisition funnels
- Strong analytical and quantitative skills; ability to interpret data and make data-led decisions
- Must be proficient in CRM Systems (Zoho or equivalent), Marketing Automation Tools, Email Automation Platforms, Analytics & Reporting Tools
Excellent communication skills and comfort working in a fast-paced, evolving environment
-
What We Offer
- Opportunity to architect and scale a future-focused, industry-integrated higher education ecosystem.
- Competitive compensation with performance-linked incentives.
- Leadership role in a rapidly growing national skills and university platform.
- A collaborative, mission-driven environment.
The opportunity to create a measurable impact on employability and workforce transformation at scale.
-
How to Apply
Interested candidates should submit a resume and cover letter detailing their qualifications and experience at
[email protected] at earliest possible. Medhavi Skills University is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
