Top 5 things you will do in your role:
1. Strategic Media Relations & Publicity
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Develop and execute integrated PR strategies for entertainment clients across films, OTT platforms, talent, music, events, and brand collaborations.
- Build and maintain strong relationships with entertainment, lifestyle, business, and trade media.
- Identify proactive storytelling opportunities to drive positive visibility and share of voice.
- Lead media outreach for announcements, launches, premieres, interviews, reviews, and special features.
- Manage media interactions and ensure seamless execution of publicity plans.
2. Client Servicing & Stakeholder Management
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Serve as the primary point of contact for assigned clients and maintain strong client relationships.
- Understand client objectives and translate them into effective communication strategies.
- Provide strategic counsel on media opportunities, reputation management, and industry trends.
- Manage expectations, timelines, and deliverables across multiple projects.
- Ensure high-quality execution and consistent client satisfaction.
3. Campaign Planning & Execution
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Conceptualize and execute high-impact PR campaigns around content launches, talent announcements, partnerships, events, and cultural moments.
- Collaborate with internal teams including digital, influencer marketing, creative, and content to deliver integrated campaigns.
- Develop campaign calendars, media plans, messaging frameworks, and publicity roadmaps.
- Track campaign performance and provide actionable recommendations for optimization.
- Identify innovative and culturally relevant opportunities to amplify campaigns.
4. Talent & Event Publicity Management
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Manage publicity for celebrities, creators, artists, and key spokespersons.
- Coordinate interviews, media junkets, press conferences, red-carpet appearances, and promotional events.
- Prepare briefing documents, key messaging, FAQs, and media training materials where required.
- Handle media logistics and ensure smooth execution of all talent-facing opportunities.
- Support crisis communication and issue management when necessary.
5. Team Leadership & Operational Excellence
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Mentor and guide junior team members on media relations, client management, and campaign execution.
- Review press materials, pitches, reports, and client deliverables to ensure quality and accuracy.
- Drive process efficiency and maintain adherence to timelines.
- Monitor media coverage, industry developments, and competitor activity.
Contribute to new business opportunities through research, strategy development, and pitch support.
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Experience
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4-6 years of experience in Public Relations, with significant exposure to entertainment, media, OTT, films, music, talent, or lifestyle brands.
- Agency experience preferred.
- Demonstrated experience managing multiple entertainment accounts and campaigns.
Skills
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Strong media relationships across entertainment, lifestyle, and trade publications.
- Excellent written and verbal communication skills.
- Proven ability to develop and execute strategic PR campaigns.
- Strong client servicing and stakeholder management capabilities.
- Experience handling talent publicity and high-visibility events.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Strong organizational and project management skills.
- Experience managing and mentoring junior team members.
Preferred Attributes
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Deep understanding of the entertainment ecosystem and pop culture landscape.
- Strong news sense and storytelling ability.
- Solution-oriented approach with attention to detail.
- Ability to manage multiple priorities while maintaining quality.
- Passion for entertainment, content, talent, and emerging cultural trends.
Success in this role looks like:
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Delivering impactful media coverage and visibility for clients.
- Building trusted relationships with clients, media, and industry stakeholders.
- Leading successful entertainment campaigns from strategy to execution.
- Managing talent publicity seamlessly across multiple platforms.
- Contributing to account growth, team development, and overall business success.
