Location: Purvanchal Capital Tower, Vibhuti Khand, Gomti Nagar, Lucknow, Uttar Pradesh 226010 (In-office)
Employment Type: Full-time
Experience: 2–3 years preferred; strong freshers with demonstrable skills encouraged to apply
Compensation: As per industry standards, commensurate with experience and skill match
About the Role
ReConn Airways is looking for a Social Media Manager to own our brand's presence across Instagram, Facebook, and LinkedIn during a defining phase — our pre-launch and launch journey. This is a build-from-scratch role: you'll be shaping how a new regional airline introduces itself to India, not maintaining an existing playbook. You'll work closely with leadership, our creative/production team, and external agency partners to turn strategy into consistent, high-quality execution.
What You'll Do
- Plan, create, and publish content across Instagram, Facebook, and LinkedIn in line with brand strategy and campaign calendars
- Manage day-to-day community engagement — comments, DMs, and audience queries — with a consistent brand voice
- Run and optimize paid campaigns on Meta Ads Manager and LinkedIn Campaign Manager
- Own SEO fundamentals for social and web-adjacent content — keyword awareness, on-page basics, and discoverability
- Track trends, conduct regular competitor analysis, and bring fresh, relevant content ideas to the table proactively
- Generate regular performance reports using analytics and reporting tools, translating data into clear takeaways for leadership — not just raw numbers
- Coordinate with designers, video editors, and external production/agency partners to keep the content calendar on schedule
- Monitor platform algorithm changes and emerging formats, adapting strategy as needed
What We're Looking For
- 2–3 years of hands-on social media management experience (freshers with a strong portfolio, internship experience, or personal brand-building work will also be considered)
- Working knowledge of social media management and scheduling tools — e.g. Hootsuite, Buffer, Sprout Social, Later, Meta Business Suite, or SocialPilot
- Familiarity with analytics and reporting tools — e.g. Google Analytics (GA4), Meta Business Suite Insights, Google Looker Studio, and native platform analytics
- Working knowledge of SEO tools — e.g. Google Search Console, SEMrush, Ahrefs, or Ubersuggest
- Hands-on experience with Meta Ads Manager and ideally LinkedIn Campaign Manager
- Comfort with basic design/edit tools — Canva, Adobe Express, CapCut — for quick-turnaround content
- Strong written English (and working Hindi) for cross-platform, cross-audience content
- A genuine habit of trend-spotting and competitive analysis — this role needs curiosity, not just execution
- Ability to work in-office, full-time, in a fast-moving, early-stage environment
Good to Have
- Prior experience in aviation, travel, hospitality, or a regulated/consumer-facing industry
- Basic video editing skills
- Meta Blueprint or Google Analytics certification
The candidates can reach out at [email protected]
Pay: From ₹20,000.00 per month
Work Location: In person
