Job Summary
We are looking for energetic, self-motivated, and target-driven professionals to join our Field Sales team. The Business Development Associate will be responsible for acquiring educational institutions as subscribers to the Educrib platform by conducting field visits, delivering product demonstrations, building relationships with key decision-makers, and achieving monthly sales targets. This is a field-based B2B sales role involving regular travel within the assigned territory.
Key Responsibilities
Business Development
- Identify and approach potential educational institutions within the assigned territory
- Generate new business through field visits, referrals, networking, and cold outreach
- Build a strong sales pipeline and maintain continuous prospecting activities
Client Meetings
- Meet Principals, Directors, Chairpersons, Correspondents, Administrators, and Institution Owners
- Understand the institution's requirements and recommend Educrib
- Deliver effective product presentations and live demonstrations
Sales & Revenue
- Achieve assigned monthly revenue and customer acquisition targets
- Prepare proposals and quotations
- Negotiate commercial terms within company guidelines
- Close sales and complete documentation
Relationship Management
- Build long-term relationships with institutions
- Ensure smooth onboarding after successful subscription
- Coordinate with internal teams for profile activation and customer support
CRM & Reporting
- Update daily visit reports and sales activities in the CRM
- Maintain accurate records of leads, follow-ups, and customer interactions
- Submit daily, weekly, and monthly activity reports
Market Intelligence
- Monitor competitor activities and market trends
- Share customer feedback with the management team
- Identify new business opportunities in the education sector
Daily Activity Expectations
- Minimum 6 institutional visits per day
- Conduct 2–3 product demonstrations daily
- Maintain a healthy sales pipeline through regular follow-ups
- Update CRM before the end of each working day
Eligibility
Education
- Bachelor's Degree in any discipline; MBA/BBA graduates are preferred but not mandatory.
Experience
- 0–3 years of experience in Field Sales, B2B Sales, EdTech, SaaS, Banking, Insurance, Telecom, or Institutional Sales. Fresh graduates with excellent communication skills and a passion for sales are encouraged to apply.
Skills & Requirements
Skills
- Excellent communication and interpersonal skills
- Strong presentation and negotiation abilities
- Relationship-building skills
- Customer-focused approach
- Self-motivated and target-oriented
- Good time management and territory planning
- Basic computer knowledge (MS Office/Google Workspace)
- Ability to use CRM software
- Experience in EdTech or subscription-based sales is a plus
- Experience selling to schools, colleges, training institutes, or educational organizations is a plus
- Knowledge of the local education market is a plus
Candidate Requirements
- Willingness to travel extensively within the assigned territory
- Valid two-wheeler driving license
- Own two-wheeler preferred
- Smartphone with internet connectivity
Language Requirements
- Malayalam – Mandatory
- English – Mandatory
- Hindi – Preferred
- Knowledge of additional South Indian languages (Tamil, Kannada, or Telugu) will be an added advantage.
Key Performance Indicators (KPIs)
- Number of field visits completed
- Product demonstrations conducted
- New institution acquisitions
- Monthly subscription revenue achieved
- Lead-to-customer conversion ratio
- CRM data accuracy and timely updates
- Customer relationship quality
What We Offer
- Competitive Fixed Salary
- Attractive Performance Incentives
- Travel Reimbursement (as per company policy)
- Mobile Allowance (as per company policy)
- Professional Sales Training
- Career Growth Opportunities
- Opportunity to work with one of India's growing EdTech platforms
Career Progression
BDA → BDM → Cluster Head → Regional Manager → Zonal Manager
Company Summary
Educrib is an educational search, discovery, and institution growth platform developed by Mascot Techcrib Pvt. Ltd. We help educational institutions enhance their digital presence, connect with prospective students and parents, and generate quality enquiries through our subscription-based platform. Our mission is to digitally empower educational institutions across India by making them more discoverable, credible, and accessible.
Why Join Educrib?
- Be part of a fast-growing EdTech company
- Work with innovative digital solutions for educational institutions
- Learn consultative B2B and SaaS sales
- Build long-term relationships with educational leaders
- Fast-track career growth based on performance
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
