As a B2B Marketing Executive in the EdTech sector, you will be responsible for driving brand visibility, generating qualified leads, and building strong relationships with institutional clients, corporate partners, and educational stakeholders. This role requires a blend of strategic marketing, client engagement, and industry awareness to position our EdTech solutions effectively in the market.
Key Responsibilities
Market Research & Strategy
- Identify and analyze target markets, industry trends, and competitor activities.
- Develop and execute B2B marketing strategies to enhance brand presence and generate leads.
- Create tailored campaigns for schools, colleges, training institutes, and corporate clients.
Lead Generation & Client Engagement
- Identify and target potential institutional customers through networking, referrals, and digital channels.
- Build and maintain strong relationships with decision-makers in educational institutions and corporate learning departments.
- Collaborate with the sales team to convert leads into long-term partnerships.
Campaigns & Promotions
- Plan and execute promotional activities, webinars, and workshops to showcase product offerings.
- Conduct product presentations and demonstrations highlighting features and benefits.
- Manage digital marketing campaigns (email, LinkedIn, content marketing) focused on B2B audiences.
Negotiation & Business Growth
- Prepare proposals, quotes, and contracts tailored to client requirements.
- Negotiate pricing, terms, and conditions to close deals and achieve revenue targets.
- Attend trade shows, conferences, and industry events to expand the customer base.
Reporting & Continuous Improvement
- Provide regular reports on marketing activities, lead pipeline, and conversion metrics.
- Continuously update industry knowledge to refine strategies and improve brand positioning.
- Enhance personal skills in marketing, sales, and product knowledge through training and self-study.
Pay: ₹22,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Provident Fund
Experience:
- EdTech Marketing: 1 year (Required)
Work Location: In person
