Job Title: Meta & Google Ads Expert (Paid Media Specialist)
Experience Required: 2+ Years
Industry: Digital Marketing Agency
Location: Dwarka, Delhi
Work Mode: Work From Office
Working Days: 5 Days (Saturday & Sunday Off)
Job Description:
We are looking for a results-driven Meta & Google Ads Expert with 2+ years of hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate must have strong experience in lead generation and eCommerce businesses (B2B & B2C) and should be comfortable handling international clients and projects in a fast-paced digital marketing agency environment.
Key Responsibilities:
- Plan, execute, manage, and optimize Google Ads campaigns including:
- Search
- Shopping
- Display
- Performance Max (PMax)
- Manage and scale Meta Ads (Facebook & Instagram) campaigns
- Handle paid campaigns for Lead Generation and eCommerce (B2B & B2C) clients
- Manage and optimize international ad accounts and projects
- Perform keyword research, audience targeting, and A/B testing
- Track and optimize KPIs such as ROAS, CPA, CPL, conversions, and revenue
- Manage budgets, bidding strategies, and daily performance monitoring
- Set up and manage conversion tracking, Meta Pixel, Google Tag Manager
- Analyze campaign data and prepare detailed performance reports
- Coordinate with creative, content, and strategy teams
- Stay updated with platform updates, policies, and best practices
Required Skills & Qualifications:
- 2+ years of experience in:
- Google Ads (Search, Shopping, Display, Performance Max)
- Meta Ads (Facebook & Instagram)
- Proven experience in Lead Generation and eCommerce campaigns (B2B & B2C)
- Mandatory experience working with a Digital Marketing Agency
- Experience managing international clients or global projects
- Strong knowledge of funnel strategies and performance marketing
- Hands-on experience with Google Analytics, Google Tag Manager
- Ability to manage multiple accounts and budgets simultaneously
- Strong analytical, communication, and problem-solving skills
Job Types: Full-time, Permanent
Pay: Up to ₹40,000.00 per month
Work Location: In person
