Location: Chennai
Skills: Keyword research, Search engine marketing, Internet marketing, knowledge in using Bing, Google, Facebook & LinkedIn.
Qualification: Any Degree / MBA
Experience: 5+ Years
Gender: Male / Female
Responsibilities:
- Plan, optimise, implement and manage paid search campaigns for a variety of clients.
- Ensure PPC campaigns are up and optimised according to brief and best practice guidelines.
- Develop near and long-time paid search strategies and campaigns for clients.
- Manage medium to large-sized PPC budgets.
- Work with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible.
- Perform keyword research and manage all bid management for your clients.
- Work with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy.
- Keep up to date with the latest industry trends.
- Analyse activity and performance of all paid search campaigns and report findings back to the PPC Manager and subsequent clients.
- Help to define PPCs strategies for a host of clients .
Key Skills/Experience:
- 3-5 years of experience in a similar role (preferably client-side).
- Proven track record in driving successful PPC and paid search campaigns.
- Strong working knowledge of Google Adwords and all paid search platforms.
- Google Adwords certification preferable.
- Strong attention to detail.
- Passion for PPC and digital marketing in general.
- Effective communication and reporting skills.
- Strong track record in managing medium to large-sized budgets.
- Strong numerical and analytical skills.
- Good working knowledge of Google Analytics.
- Effective account management skills.
