Position: Marketing Executive / Marketing Officer – EdTech
Department: Marketing
Industry: EdTech / Education / Training
Experience: 3–5 Years
Employment Type: Full-Time
Reporting To: Marketing Manager / Head – Marketing
Job Summary
We are looking for a dynamic and result-oriented Marketing Executive with 3+ years of experience in the EdTech or Education industry. The ideal candidate should have hands-on experience in both offline and online marketing activities, including student lead generation, college engagement, event marketing, digital promotions, and brand-building initiatives. The candidate should be capable of executing marketing campaigns that support student admissions and business growth.
Key Roles & Responsibilities
Offline Marketing
- Plan and execute college visits, seminars, workshops, career guidance sessions, and educational events.
- Coordinate campus drives, promotional activities, and student engagement programs.
- Build and maintain relationships with engineering colleges, degree colleges, universities, schools, and educational institutions.
- Organize roadshows, exhibitions, education fairs, and awareness campaigns.
- Manage distribution of brochures, flyers, standees, banners, and other promotional materials.
- Coordinate with branch teams to execute local marketing campaigns.
- Identify partnership opportunities with educational institutions and corporate organizations.
- Support admission and counseling teams during events and promotional activities.
Online Marketing
- Execute digital marketing campaigns to generate student leads.
- Coordinate with the digital marketing team for Google Ads, Meta Ads, LinkedIn Ads, and YouTube promotions.
- Manage social media platforms including Facebook, Instagram, LinkedIn, and YouTube.
- Assist in planning and publishing social media content and promotional campaigns.
- Coordinate email marketing, WhatsApp marketing, and SMS campaigns.
- Monitor online campaign performance and share reports with management.
- Support SEO and content marketing initiatives to improve online visibility.
Lead Generation & Admissions Support
- Generate quality student leads through online and offline marketing activities.
- Coordinate with the Admissions and Sales teams to improve lead conversion.
- Track inquiries, follow-ups, and student enrollments.
- Support achievement of monthly and quarterly admission targets.
Branding & Promotional Activities
- Execute brand awareness campaigns across digital and offline channels.
- Ensure brand consistency in all marketing communications.
- Coordinate printing and distribution of marketing materials.
- Support promotional video shoots, testimonials, and branding initiatives.
Market Research
- Study competitor activities and market trends.
- Identify new marketing opportunities and student acquisition channels.
- Collect feedback from students and institutions to improve marketing strategies.
Reporting & Coordination
- Prepare daily, weekly, and monthly marketing activity reports.
- Track campaign performance and lead generation metrics.
- Coordinate with academic, admissions, placement, and sales teams for marketing support.
- Maintain records of events, institutional visits, and marketing outcomes.
Required Skills
- Good knowledge of the EdTech and Education industry.
- Experience in online and offline marketing.
- College relationship management and institutional networking.
- Event planning and execution.
- Student lead generation and admission support.
- Social media marketing.
- Basic knowledge of Google Ads, Meta Ads, and SEO.
- Email, WhatsApp, and SMS marketing.
- Strong communication and presentation skills.
- Excellent interpersonal and relationship-building abilities.
- MS Excel, MS Word, PowerPoint, and CRM knowledge.
- Willingness to travel for marketing activities and college visits.
Educational Qualification
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- MBA (Marketing) is preferred but not mandatory.
- Digital Marketing certification is an added advantage.
Preferred Experience
- Minimum 3 years of marketing experience in the EdTech, Education, Training, or Skill Development sector.
- Experience in student admissions and lead generation.
- Strong network with educational institutions is preferred.
- Proven experience in executing successful marketing campaigns.
Key Performance Indicators (KPIs)
- Number of student leads generated.
- Lead-to-enrolment conversion rate.
- Number of college visits and institutional partnerships.
- Event execution and participation.
- Social media engagement and campaign performance.
- Monthly and quarterly admission targets.
- Brand visibility and promotional effectiveness.
- Marketing campaign ROI.
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
- Provident Fund
Application Question(s):
- How many total years of relevant experience?
- Are you available full-time onsite position in Nanakramguda , Hyderabad Location?
- What is your current salary? Mention in LPA
- What is your expected salary? Mention in LPA
Work Location: In person
