Job Description:
We are looking for an experienced and dynamic Marketing Manager to lead and execute marketing strategies for our real estate projects. The ideal candidate will be responsible for planning and implementing multi-channel campaigns, managing budgets, overseeing brand positioning, and driving lead generation efforts. If you have a passion for real estate marketing and a track record of delivering successful campaigns, we invite you to apply!
Key Responsibilities:
- Strategic Marketing Execution: Develop and implement comprehensive marketing strategies for assigned projects to generate leads and drive sales.
- Multi-Channel Campaigns: Plan and execute marketing campaigns across various channels, including website, social media, email, print, outdoor advertising, and referral programs.
- Budget Management: Prepare, allocate, and monitor marketing budgets for each project to ensure cost efficiency and maximize ROI.
- ATL Marketing Activities: Oversee Above-The-Line (ATL) campaigns, including radio, newspaper, magazine ads, and outdoor marketing initiatives. Analyze campaign performance and prepare actionable reports.
- Channel Partner Program: Plan and manage the Channel Partner program, organizing partner meet-and-greet events to strengthen partnerships and enhance engagement.
- Market & Competitive Analysis: Conduct market research and competitor analysis for upcoming projects and land parcels to refine marketing strategies.
- Performance Marketing & Lead Generation: Manage and optimize digital advertising campaigns on platforms like Meta and Google to drive targeted leads, site visits, and conversions.
- Brand & Creative Direction: Oversee the design and production of marketing collaterals such as brochures, banners, hoardings, and digital creatives, ensuring alignment with project branding.
- Vendor & Agency Coordination: Collaborate with external agencies and vendors for creative development, media buying, and event management to ensure seamless execution.
Required Skills & Qualifications:
- Education: Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Marketing Strategy Expertise: Proven experience in planning and executing multi-channel marketing strategies.
- Real Estate Marketing Experience: Prior experience in the real estate industry is highly preferred.
- Advertising & Media Planning: Strong knowledge of ATL, BTL, and digital marketing strategies.
- Performance Marketing Proficiency: Hands-on experience with lead generation through Google Ads, Meta Ads, and other paid media platforms.
- Creative & Branding Skills: Strong understanding of visual branding and ability to oversee marketing creatives.
- Analytical Thinking: Ability to track, measure, and optimize campaign performance using data-driven insights.
- Budget Management: Experience in preparing and managing marketing budgets effectively.
- Excellent Communication: Strong verbal and written communication skills for stakeholder collaboration and campaign messaging.
- Vendor & Partner Management: Ability to coordinate with agencies, vendors, and media partners efficiently.
Preferred Qualifications:
- Experience in real estate marketing or property development campaigns.
- Strong networking skills with Channel Partners and industry stakeholders.
- Experience in planning and executing large-scale brand awareness campaigns.
- Join Our Team!
If you are a strategic thinker with a passion for real estate marketing and a drive for results, apply today to be part of our growing team!
Job Types: Full-time, Permanent
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Application Question(s):
- Fill the form -https://docs.google.com/forms/d/14ZdSe-M-rueuTdjl-mM_ZotiC62eDPn0jKMY74OAPSA/edit
Education:
Experience:
- Digital marketing: 5 years (Required)
Work Location: In person
