- Gather and translate business reporting requirements into actionable analytics solutions.
- Define reporting schemas, KPIs, metrics, and dashboards for business stakeholders.
- Design and maintain data dictionaries, event tracking plans, and reporting documentation.
- Analyze user engagement, content performance, subscription funnels, and platform health metrics.
- Ensure data accuracy, quality, validation, and consistency across reporting systems.
- Work closely with engineering teams to design and optimize data pipelines.
- Develop automated reports and interactive dashboards for business and leadership teams.
- Lead, mentor, and manage the analytics team to ensure timely and high-quality deliverables.
- Collaborate with Product, Engineering, Content, Marketing, and Business teams to support data-driven decision-making.
- Identify opportunities for process improvements and reporting automation.
Hands-on experience in analyzing and reporting on:
- Content Analytics: Views, Watch Time, Completion Rate, Drop-off Analysis
- User Analytics: DAU, MAU, User Retention, Session Duration
- Subscription Funnel: Install Signup Subscription Active Usage
- Advertising Analytics: Impressions, Fill Rate, CPM, Ad Performance
- Live Streaming Analytics: Concurrent Users, Latency, Stream Health
- Strong expertise in SQL (Joins, Aggregations, Query Optimization).
- Experience with MySQL, PostgreSQL, or SQL Server.
- Good understanding of Data Modeling (Star/Snowflake Schema).
- Knowledge of ETL/ELT processes and data warehousing concepts.
- Hands-on experience with Power BI, Tableau, Looker, or similar BI tools.
- Experience working with AWS services such as Athena, Glue, S3 Data Lake, and Redshift.
- Strong knowledge of Google Analytics 4 (GA4), Mixpanel, and Firebase Analytics.
- Good understanding of APIs and data integration.
- Exposure to Python and streaming technologies like Kafka or Kinesis is an added advantage.
- Bachelor's or Master's degree in Computer Science, Information Technology, Data Science, Analytics, or a related field.
- 6–10 years of experience in Analytics, Business Intelligence, or Reporting.
- Minimum 2 years of experience leading or managing analytics teams.
- Experience working on OTT, Media Streaming, Video Platforms, or Digital Content products is highly preferred.
- Strong analytical and problem-solving abilities.
- Excellent communication and stakeholder management skills.
- Ability to work in a fast-paced, collaborative environment.
- Strong attention to detail and commitment to data accuracy.
Ability to manage multiple projects and prioritize effectively.
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